In the face of search engine algorithm update, website optimization needs to start from the marketing thinking

The continuous reform of search engine algorithm, let webmaster gradually realize the importance of user experience. In the process of implementation, many webmasters are one-sided that the core of the user experience is to optimize the return station, ignoring the chain on the importance of the site rankings. The main focus on the content of the site construction, from the quality of original articles to a reasonable internal chain settings, from the structure of the website framework to the site map submission, from 301 redirect to 404 page submission, etc., as long as it is thought to be able to increase the user experience of the method, the webmaster are in the exhaustion of the construction, But neglected the most fundamental purpose of website optimization.

Each webmaster optimization strategy reform, it is not to say that is closely follow the pace of search engine change, all of the most of them according to the search engine announcements or the owners of their own actual combat experience, the slogan shouting is a return to the user experience, more precisely is the return search engine experience. Turn on the computer every day, webmasters are the first and foremost concern is the ranking of the site there is no fluctuation, included there is no increase in the snapshot has not been timely updates, traffic has not changed, PV, IP, etc. what changes, seems very busy but never reflect on the content of the site users really need it? Is the framework of the website really the aspect of the user's search for knowledge? Can the products provided by the website bring real help to the users?

In the network optimization knowledge by the majority of webmasters are familiar with today, blindly from the technology to start, from the search engine change perception, and ignore the importance of marketing, Web site optimization cannot help but say go to the bottleneck of technology. Search engine itself is a part of network marketing, only from the technical increase in the ranking of the site, increasing the frequency of contact with the target customers. The more important step is the site after attracting customers how to convert traffic, from the target customer into a real customer, which requires us from the network marketing perspective to consider the construction of the site content. Website optimization can not jump out of the technology itself, blindly improve the optimization strategy, seemingly daily work did not do less, every day to explore and research search engine changes, timely improvement of their own optimization methods, but in the end found that the rankings of the site is not as good as some aspects of their own web site.

At this time what kind of situation, do not pay attention to the internal construction of the site, pay attention to high-quality article creation and so on wrong?

In fact, these are only one aspect of website optimization, the search engine clearly pointed out that the decision to rank the site has more than 200 kinds of factors, we are only prominent in some aspects, it is not necessarily in the rankings occupy an important role in the factor. With the increase in user experience requirements, we do the work, the webmaster have not considered in depth, really increased the user experience it? We have not paid attention to the site page by the attention and bounce rate, these are true to reflect the site to customers there is no help, if a site is very high, but most of the focus on the first , the internal page stay time and jump out rate is very high, not only can not stay users, search engines will also think that the site has no value, the site rankings how to upgrade. Some website content constructs and the website construction appears does not have your profession, but they from the network marketing angle, respects the user innermost feelings the demand, creates the article which has the value to the user, promoted the website page The attention degree and the residence time, these search engines all can detect, The search engine that is helpful to the user will naturally be treated differently.

This tells us, seemingly respect the user experience optimization, often limited to the lack of thinking cognition, blindly focus on the optimization itself, not from the network marketing point of view, the pursuit of technical progress is difficult to adapt to future network optimization.

If the idea of easy marketing in the process of network optimization, not only conducive to the improvement of the site rankings, but also from the target customers to win their trust, to improve the value of the site, brand awareness and the transformation of the flow has an important role in the current webmaster optimization work needs to focus on the object, The initiative in the network optimization to increase marketing ideas, guide users to the value of the site recognition, can adapt to the search engine algorithm constantly changing today. This article by the Zhengzhou Hundred Strong Network Marketing http://zh125.com provide, reprint please explain the source.