Increase the number of visits: "Out of Nothing"

In the NATO bombing of our embassy in the south after the incident, the national anger, the online rapid emergence of a large number of this as a theme of small sites or albums. There is a collection of news, there are various ways to analyze, comment, collect signatures, and provide attacks on NATO national site tools, resources and so on. Do these sites (albums), there are regular ICP, there are many personal sites. In the specific situation at that time, whether intentionally or unintentionally, these temporary sites will bring considerable traffic to its main station.
From the marketing point of view, this is a huge increase in access to a trick: "Out of nothing." This is especially suitable for those marketing activities that are limited by the market and do not frequently plan to attract the attention of the public.
What do you mean "out of nothing"? is to create a second, third, temporary site around the main site that surrounds some of the hotspots that everyone is interested in. The only reason these temporary sites exist is to attract access to the main station.
The subject area of these temporary sites can be unlimited, as long as it is the focus of attention, can cause the largest audience attention on the line. Chinabyte as a root in the information technology, the Internet, a large ICP, in 1998, has launched two for the current hot spots of temporary sites: 98 French football World Cup, "Titanic" film station, to achieve great success.
This kind of site size does not have to be very large, there are a few pages enough, but must be content attractive, sharp style, login fast, easy to browse, let people leave even forget to return. In a word, fast enough, cool enough!
Be careful not to sell your products and services directly above, which will lead to many netizens ' aversion. But you can, and must put some more points to the main station in the header ads. Or, all the header ads and outbound links on these temporary sites should point to your main station. In this way, because of the theme of these sites, there will be guests such as cloud of pomp, which will have a certain proportion of people click into your main station, the main station of the visit must be greatly increased.
You might say, where is there so many hot spots? Besides, everyone is doing this, hot spots are not hot. Indeed there is this problem, those are sudden hot events, fleeting, not waiting for you to react, the heat has passed. If everyone goes to rob, do not say that attention resources are limited, there is not so much content resources, to ensure that all have characteristics, there is worth seeing.
Therefore, there is no certain strength, there is no certain innate advantages, it is best not to make a fuss over sudden hot events. The topic can be focused on two types of hot spots: a kind of hot spots can be expected, such as the return of Macao, the 50 anniversary of the founding of the nation, one is around your business hot spots. If you sell auto parts, you can build a "Cool car appreciation" site; If you are marketing the product is a travel book, you can do a "tourist guide" or "travel home" such as the site, if you are marketing video products, you can make a "music list Daquan" such as the site ... Also, the topic depends on what kind of audience you are prepared to attract. If your target customer is a white-collar male between the ages of 30-40, think about what theme will attract their attention?