Information preparation skills of enterprise website construction

Skills | Website Construction We have learned the appeal style of the website, then, you want to understand is the purpose of establishing a website: to establish an effective marketing of the site can not be so-so, hasty Act, random preparation of information, to find some symbolic pictures, a package to the professional firms, a long time site on the OK, This is an absolute mistake! Perhaps you learned that peer enterprises have to build nets, and achieved certain results; Perhaps you are the network company salesman repeatedly advised, just prepare to invest to build a website, remind you, must be clear in the beginning: You can use the website to do? What benefits can you provide to visitors or customers through the site, or do you bring to the consumer? Then ask yourself what benefits you can derive from it.

Here, to remind you of the point is that the text information is best to find someone responsible for collation, preferably familiar with marketing and have a certain text organization ability of people, they can stand in the enterprise, market and consumer's multiple perspectives to consider the way the organization of the text. My work experience is that enterprises in the provision of information is often based on corporate brochures, color pages, various reports, technical information, I would like to say that these materials are often too technical or blindly stand in the enterprise perspective: I have how long history, advanced technology, honorary title, but the lack of standing in the customer perspective to consider the problem. Of course, these are very good information, but suggest you better find someone to clean up.

Below the website has the common function to show everybody, you may according to the need, chooses suits own way organizes the material.

1, the release of information
The formation of Enterprise marketing website, can put the enterprise information and product information online, in order to obtain more trade opportunities and market competitiveness, this is the first step towards E-commerce enterprises approached. You in the collection of information and future maintenance should be noted that this is a way to increase the marketing channels of enterprises. You can take advantage of the Internet's most economical and efficient way to provide information to the outside world to serve your customers. Through the Internet, timely delivery of the company's latest news, such as new product development, stock prices, business situation and so on. You can also use the Internet as a sales aid, anytime, anywhere to provide the front-line sales staff with a variety of real-time enterprise information to support sales activities and maintain communication with the sales staff at any time to reduce market failures and avoid market losses.
In addition, in the collection of enterprise information to determine your target visitors, to understand the reasons for others to visit your site, that is, to consider the needs of these target visitors, only targeted to provide information on the content of the site in order to better attract visitors. If visitors care more than the price of products, the site should be more emphasis on after-sales service content.

2, establish corporate image, show or improve the competitiveness of enterprises
The role of the Internet at its most initial level is to show the corporate image, like the use of a variety of traditional media published corporate image advertising, the difference is low-cost, effective time, speed, update convenient, carefully consider your competitive advantage, such as whether the enterprise has received any incentives, the outstanding advantages of products, The advantages of customer service and so on, take this work seriously, prepare more relevant information, and to understand why visitors will come to your site rather than to your competitor's site, at this time, should be a more detailed analysis of the competitor's site, to see what they have provided some of the content, Targeted access to the object and what we are different, and so on, through this analysis, can be more aware of their strengths and shortcomings, so as to avoid weaknesses. In fact, the analysis of competitor site should be throughout the construction of the enterprise site, through a comprehensive analysis to absorb their advantages, to avoid their shortcomings. Therefore, just consider "my brand and competitor differences" is no longer enough, but also must ask yourself: "My site and competitors have those differences?" "Efforts to collect relevant information about the enterprise, will be put into the Internet, in an intangible shape corporate image, improve corporate visibility, you will be able to win more customers and potential customers."

3, strengthen customer service
The importance of customer service has been recognized by many enterprises, the current market competition has led to a rapid narrowing of the difference in product, and then pre-sales, after-sales service personalization is increasingly prominent, the major enterprises are in the efforts to strengthen the publicity, the site is a highly interactive, responsive media, Through the site to collect consumer information and feedback, to help strengthen the quality of customer service, so as to win more customers for enterprises, to create more benefits. If your business is focused on service, perhaps, you should be based on the characteristics of their own business to define a network marketing style, and in the construction of the site to create this style, and, if you can do to protect the interests of customers, a good collation of this information, the various measures to display, It will give customers a good impression of the virtual space on the Internet.

4, display products or technical advantages
In the current competitive market, unless a large company has a technology monopoly or product production advantages, in general, small and medium-sized companies may find it difficult to tap this advantage, it does not matter, the Internet's biggest feature is her openness and cross-regional, openness determines the sharing of Internet information, This feature has won the possibility for SMEs to contend with large enterprises: through the sharing of information resources on the Internet, small and medium-sized enterprises can acquire market information which is vital to modern enterprises and cannot be collected in conventional ways. The trans-regional enterprise marketing breaks through the geographical restriction of the traditional market, the development direction and the market scale of the enterprise, therefore, " The Internet enables SMEs to compete with large enterprises on the same starting line.

5. Promote new products
The Internet is an important tool for communicating with customers and an important channel for marketing new products. The internet allows you to introduce new products that are being marketed. Test new product market response and get immediate feedback. In business activities, a picture can be more than thousands of words, can provide corporate photos, sound and picture files and other multimedia information to serve customers.

6, improve work and improve efficiency
The biggest advantage of the Internet is that you can serve you and your customers 24 hours a day, in our work process, we often encounter the various issues raised by customers, and many of them are duplicated, so you can put the customer's most common concerns on the site and give the answer, which is what we often say FAQ, Instead of being bothered by repeated answers to these questions, making your work more efficient.

7, to enhance communication with customers
Customer comments on the company's products, the company's recommendations, you can instantly get and react quickly, and then feedback to the customer through the website. This is the company and customer communication Bridge. Prepare a list of daily needs to fill out information, make it into a spreadsheet and publish it online, and through a number of promotional activities, collect a large number of customer information, build their own potential customer database, and online or network tracking, will certainly dig out a lot of new customers.

8, service for consumers
"First give, then take", this is a very practical network marketing method, in the face of countless corporate websites, if you do not provide any benefits to consumers, consumers will not think of you. That's why I started stressing "what benefits for customers" in this article, preparation of all the information conducive to consumers, planning a variety of consumer-friendly activities, through the Web site for publicity, at the same time with the operation of the network, such as: The site can be published in conjunction with the network to hold promotional activities, or for registered users to provide gifts, in short , remember, more for your customers or consumers to provide benefits.

9. Stimulating demand
What is "stimulating demand"? Simply put, the face of social wealth is very rich in today's society, there is a huge potential demand, but customers often do not realize what their needs are, but in the process of browsing the information of various commodities, the potential demand is stimulated in some form, and then form consumption. A big topic in modern advertising and marketing is how to motivate and release this potential demand. In terms of website marketing, we can use the advantages of the network, the key is in the relevant information resources, more efforts to provide visitors with a more relevant knowledge of the space, and the rational integration of product information in other information, thus cleverly stimulate the potential needs of visitors.