Innovation is worthy of recognition when new second-hand car sales are launched

If you are a second-hand car owner, how will you handle your car? Are they sold to second-hand car dealers or 4s stores? Or sell it to friends? What's more, do you know about the used car market? Knowing how much your car should sell is fair?

 

Current Situation of second-hand car trading market demand

 

As a mass consumer, automobiles are a relatively large expense in people's daily life. Based on the confidence, security, and value-preserving psychology of bulk consumer goods, many consumers usually choose guaranteed brands and merchants to purchase them.

 

Based on this consumption psychology, consumers seldom trade directly with second-hand car owners. Unless it is a reliable second-hand car introduced by a friend of the heart, consumers generally do not dare to buy a second-hand car.

 

This is the significance of the existence of second-hand cars and second-hand car dealers in 4S stores. It helps consumers relieve their worries and allows consumers to buy cars with confidence. If there is any problem, they can find the responsible person. This is why most second-hand car owners can only sell their old cars to 4s stores or second-hand car dealers.

 

In the transaction between second-hand car owners and 4S stores or second-hand car dealers, due to asymmetric information, second-hand car owners are often in a weak position and it is difficult to have a say in second-hand car sales. Second-hand car owners are confused by the evaluation of vehicles that they cannot understand and the unknown transaction process.

 

For example, the 4S stores "change from old to old" and "change from old to new" are essentially "depreciating" the car owner's car, so 4s stores cannot be able to offer the car owner a good price, in turn, they will push the prices of old cars to a very low level;

 

If a car owner looks for a second-hand car buyer, it will waste more time and energy. Different merchants will inspect the old car owners before providing their own quotations. This quotation will vary widely.

 

Information asymmetry, lack of integrity, and outdated consumer ideas are limiting and hindering the development of China's second-hand car industry.

 

Second-hand car trading market demand

 

Buying and selling second-hand cars is a complicated task. The transaction amount is large, the personnel involved is complicated, and the transaction cycle is relatively long.

 

For second-hand car owners, using their old cars with a "reasonable price" for low-risk transactions is what every second-hand car owner desires. If there are people in the middle who can help the car owner answer questions and solve the problems in the transaction, it will be more perfect.

 

For 4s stores or second-hand car dealers, the trading of second-hand cars is not a simple task. The evaluation of vehicle conditions and the trading of vehicles are not simple.

 

If a professional company is dedicated to the evaluation and transaction guarantee of second-hand vehicles, it can not only save the workload, but also get more "supply" of second-hand vehicles ", you don't have to worry about the quality of the used car and other disputes.

 

To do this, it is unscientific to rely on the second-hand car owners and second-hand car dealers, because they are born to be the game of interests, and they need a professional third party to complete this demand.

 

To meet the requirements of the second-hand car market, a third-party platform must have a standardized procedure for the inspection of the second-hand car owner's old car, and then use the "market means (detection report) ", and then let sellers in need make a quote. Whoever has a high price will trade with whom.

 

In this process, the car owner has a general understanding of his car condition and the price of similar second-hand cars, then you just need to give your old car information to the trading platform for listing. The remaining transactions can be completed with the help of a third-party platform.

 

For second-hand car dealers, they need to log on to a third-party platform every day (or directly go to offline stores to learn about it) to view their desired second-hand car information (inspection report). If yes, they can bid for bidding. You can collect the car after the operation is successful. For other problems, such as vehicle condition and illegal transaction, you can directly find a third-party platform.

 

New second-hand car sales model

 

Wherever there is demand, there is a market, where there is a market, where there is innovation. Shanghai Kaixin second-hand car is such a C2B car service company that deals with second-hand cars.

 

In response to the demand of second-hand car owners who want to sell cars with low risks and reasonable prices, the following transaction models are proposed for new second-hand car sales. The entire process can be divided into four steps: Vehicle Detection, platform bidding, fast transactions, and fast payment.

 

The four steps are as follows:

First, a second-hand car owner opens an appointment to sell a car, and a new vehicle examiner performs a professional and systematic inspection on the old car owner at the agreed time and location, A professional inspection report will be issued half an hour later;

 

Next, the detection report will be released to the new trading platform. Several second-hand vehicle suppliers will bid their vehicles according to the report, and the price will be obtained 30 minutes after the auction ends;

After the price is determined, there is no bargaining space. The car owner has three days to determine whether to deal with the deal. After confirmation, the buyer will trade immediately and the car dealer with the highest bid will purchase the car;

Once the deal is confirmed, the two parties will pay the car fee to the car owner within three minutes after the renewal.

 

In the entire transaction process, start to assume the role of a seller.

 

In the 1st-step inspection phase, we will adopt the world's leading vehicle detection and rating standards, and arrange professional inspectors to visit the vehicles for free, so as to reflect the vehicle conditions more accurately and provide bidding reference for the contestants;

In the 2nd-step bidding stage, a new one-time quote (using Vickery rules) is adopted, and the price is high. Helping second-hand car owners sell cars at a more fair and reasonable price in the market;

In step 2, the Failover period also gives vehicle owners more information about the market and fully considers the gains and losses;

In the 4th-step delivery stage, the platform credit function is activated to directly trade with second-hand car owners first, making the transaction process safer and more convenient, so that car dealers can buy safely.

 

According to Lin Zhe, CEO of Kaixin, the new operation mode is a typical exchange mode. "We divide the second-hand car industry chain into three stages: production, circulation, and consumption. We believe that the reason for the existence of the industry chain is that second-hand vehicles are used as materials for reasonable distribution. Our company only serves as the upstream and production stages of the industrial chain.

 

Our company's operation model is the exchange model. We do three things:

 

1. We set standards

2. We set the price

3. We provide transaction Protection

 

We do not trade against each other. We are not either the buyer or the seller, but a third party. Our customers are the consumers who sell cars. The current second-hand car industry chain is c2b2b2b2c, with too many price increases. What we do is to reduce the circulation of second-hand cars.

 

New Strategy

 

Lin Zhe, CEO of Kaixin, said: there are two types of entrepreneurship: one is the beginning and the other is the end. Beginning and end: speculative thinking, judging opportunities with current resources and capabilities, seizing opportunities, and earning more money. Starting from the end: it is a strategic idea, goal-oriented, and aimed at creating social values. It does not care about results, but about processes.

 

Starting from the very beginning, we have set a strategic philosophy starting from the beginning. The new mission is to achieve efficient and reasonable allocation of second-hand car resources through continuous practice and innovation, and to provide technical and service standards for the healthy development of the second-hand car industry. The new vision is to become the preferred second-hand car sales platform for consumers around the world.

 

The author believes that the new strategy can be understood as everything for consumers. Good products, good quality, good customer relationships, creating good brands, and creating new achievements!

 

The innovative second-hand car sales model is worthy of recognition. Can New second-hand car e-commerce companies change the current situation of second-hand cars? We look forward to it together!

Innovation is worthy of recognition when new second-hand car sales are launched