[Inspirational] [marketing] [entrepreneurship]-Cameron Johnson (US)

Today, I have read cameron Johnson's book <my success you should copy>. The book details the author's rich entrepreneurial journey and precautions for entrepreneurship.

After reading this book, I feel that the author is very careful. It is not only an overview of the knowledge of entrepreneurs, but also a spiritual encouragement to people. It reflects the improvement of ideas.ArticleThe end will be the 19 success rules he summarized.

1. Search for good ideas-core: think more and search more

2. Test Your Idea-core: recommend it to every friend and check whether it is needed (determine the feasibility)

3. write a Business Plan-core: Cost/budget/fixed monthly expenditure/pricing/customer base/how to circumvent/How to Improve (many business failures are mainly due to two reasons: excessive expenditure; second, lack of plans)

4. Start a good name and protect your company-core: Patents/copyrights/Domain Names/Registered Trademarks

5. Select the appropriate company architecture-core: companies and individuals leaving;

6. obtain funds-core: select the appropriate

7. Grasp the capital flow-core: Financial management

8. seek help from professionals when necessary-core: lawyers/consultants/advertisers/Accountants

9. Create an excellent and professional website for the company-core: image/consultant/consulting/advertisement

10. Use the contract-core: I will abide by two principles when doing business: first, sign the contract and never hire friends.

11. Learn about sales-as an entrepreneur, you must learn and refine sales skills.

12. Understand marketing and advertising-sales is what you do when you call a person or sit with someone face to face. Marketing is what you do to attract people to appear in front of you.

13. provide excellent customer services-core: reputation

14. leverage the power of public relations companies-core: to get free media, your story must have news value.

15. Learn from the best people-core: insist on reading books and reading reports.

16. Use the support system-core: entrepreneurial organizations

17. Manage Your contacts with your heart-organize a contact record, and write down everything you want to remember, wherever you meet.

18. Self-investment-investing yourself and enriching your knowledge are the best of all investments. No one can take this investment from you.

19. Let your money work for you-use the money you earn to invest in another project

 

Author profile: Cameron Johnson, born in 1984, is one of the most successful young entrepreneurs in the United States.

At the age of 9, he started his business. At the age of 18, he earned the first $1 million in his life. At the age of 21, he founded 12 successful companies (12 in 12 years ). Each of his companies was successful, even in the worst of the financial crisis. The business miracle he created impressed us real estate Kingdom Donald Trump and Dell Computer founder Michael Dell and other international business leaders. Not only did fortune Fortune 500 companies invite him as strategic consultants, even George Bush invited him into his presidential campaign.