Integrated search Optimization One: News search

The integrated search was first launched by Google in late 2007 and was subsequently adopted by all major search engines. The so-called integrated search, is in the normal search results page at the same time display a text page of pictures, videos, news, blogs, maps, books and other vertical search results. In fact, all the mainstream search engine has already launched a consolidated search, users just click on the search results page vertical Search navigation, you can display the corresponding results.

But people are lazy, search engine found that most users rarely click Vertical Search navigation, so the results of vertical search to integrate into the normal web search results page, which for us Seoer is both an opportunity and a challenge.

The reason that it is a chance is that some small and medium sized Web sites have the opportunity to get to the top of the page by consolidating search results when they don't have a chance to line up the first two pages. Say it is a challenge because, traditional SEO to optimize is just plain page, mainly text. Now the scope of SEO work is more extensive, a variety of multimedia content and social media content should be included in the scope of the SEO. SEO personnel must from strategic thinking to improve a level, no longer limited to the traditional sense of page optimization. So how do you optimize at a higher level? Let me say my opinion:

　News Search

The most important thing to get into news search is to be included in the news source by search engines. When the search engine returns the content of the information, first select which news should be shown, mainly by the user's attention and the amount of media coverage. So want to let your news in the results of the front, need to pay attention to the following points:

A. Time to publish and update.

Because of the nature of the news content itself, the more new published content has the advantage of ranking. This requires you to have a keen sense of smell, the first time you can detect the occurrence of the news, and write it published online.

B. Original.

Reprint other news content, the effect is not so good as original. Ordinary Web pages are required to be original, the results of this non-ordinary Web page is not to mention. Unless your site's own weight can be, so you can get a relatively good ranking.

C. Geographical relevance.

Many of the news has a regional nature, the same region's news source site has advantages. This differs from the user's search for the same word in different places. For example, this news is happening in Wuhan, then the Wuhan News network in this news ranking certainly has geographical advantage.

D. Indicate time and place.

The first time and place in the newsletter is the standard news writing format. The news, which is presented in such a format, also helps the search engine to judge the regional and timeliness of news content.

E. Website weight.

Here the weight and PR value or other sources of external links weight is different, more is related to the weight of the topic. For example, the news is about sports, and most of the news on your site is related to sports, so your site will have a good weight.

F. Click-through.

The same news content, the rate of the high ranking will rise faster. This requires you to find ways to attract more people to watch your news and share it with more people to click and watch.

G. Pictures.

If you have a picture on your news page, it helps to attract attention and increase the click rate.

H. Other page factors.

Similar to other common pages, the title of the page, the URL, and the text appears in the target keyword, and so on, will be counted into the rankings. Therefore, these elements can not be ignored.

The above is my personal point of view, write the bad place also please a lot of advice.

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