Intelligent Connection Kitchen--the first experience impression of Haier Kitchen refrigerator

In the past for a long time, in addition to the power consumption and efficiency of traditional home appliances have improved, in the nature of the product has not undergone a revolutionary change-in the past product form to follow the law, is the tacit attitude of these traditional household appliances products, so in their decades of development process, They inherit such closures and traditions, without exception. Until the advent of the Internet era, so that the home appliance field of the original already obsolete industry, began to glow new vitality.

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October 18, Haier in Beijing to convene the Internet refrigerator new product launch, officially released the industry's next-generation Internet category refrigerator "xin kitchen refrigerator", as the Internet thinking to create a new intelligent refrigerator products, this kind of Xin kitchen refrigerator In essence changed the existence of traditional refrigerators- In addition to the refrigeration and storage functions of a traditional refrigerator, this chef's refrigerator is characterised by its ability to take full advantage of the intelligent approach that brings new and intelligent product experiences to users.

1, Xin Kitchen Refrigerator First experience: Intelligent home appliances into smart assistants

In most people's minds, refrigerator products in the size of the bulky image became synonymous with this kind of household appliances, especially the only refrigeration and storage of a single function, but also makes the refrigerator product popularity is much lower than other home appliances. However, in front of this stylish, innovative appearance of the kitchen refrigerator products, most users will change the refrigerator products have the existing impression-this kitchen refrigerator has a stylish appearance, delicate and meticulous lines, as well as a smart connection to the entrance of a touch-operated display tablet.

Through this tablet, users can achieve all the operation of this kitchen refrigerator products.

For example, in the process of cooking, the user can find the relevant recipes through the touch panel on the kitchen refrigerator, or directly through the fast Tablet integrated e-commerce platform to purchase goods with one click. If you are a play enthusiast, then you can also use this tablet to cook while enjoying the experience of the American opera, in addition, you can also through the voice of the interactive way of the refrigerator weather, life support information and other tips. In addition, the refrigerator will be in the future upgrade process to provide customized food the best taste of the cold process.

In these trendy, convenient and full of life and vitality of the cooking products, users more experience is the value of the refrigerator, has been from a single functional tool over to the intelligent connection platform. The official data also said that the kitchen refrigerator has not been simply positioned as a "product", but a user and multi-resources to communicate the bridge, an important way to create a user value-for-life experience.

2, Intelligent Home Appliance equipment Value: efficiency and convenient comprehensive experience

In the process of the author's experience of this kitchen refrigerator, it is found that the technology element of the whole body condensation is not just for the trend, but through the traditional products, it brings new experience to consumers. For the current variety of new technology products, such purposes and methods may be the performance of most of the scientific and technological products, such characteristics in this kitchen refrigerator products are no exception, such as this kitchen refrigerator regardless of the concept or product form, has been the hardware, the Internet to achieve a connection, the end user experience is based on product + Innovative experience in Internet mode.

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Most home users in the process of cooking, almost all by a person in the space alone, so the whole cooking process is also lonely and silent, but in the kitchen refrigerator accompanied by the user can cook while enjoying the kitchen and Iqiyi and other film and television resources cooperation brought by the experience of the play. For example, users want to make some of their own unfamiliar cuisine, the kitchen refrigerator can also listen to the user's voice needs, from with beans and fruit food and other partners in the cooperation of the database, for the user to export the recipes and steps for the production of the food ... In these cases, the user needs for the use of the kitchen refrigerator is no longer a single storage function, but a life accompany.

The value embodied in this product feature is connected.

By connecting products to people via the Internet, people can get more demand functions based on product form, thus improving the overall experience. In addition, the practicality and efficiency coexist today, the home appliance products to the user's full experience will also enhance the living efficiency, in the case of Internet access, traditional home appliances are saying goodbye to a single function, the transition sublimation to a new connection between people and the state of the environment. Moreover, this ecological approach can effectively integrate third-party partners, both iqiyi and bean-fruit cuisine, which are more easily connected to users because of this product.

3, the inevitability of smart connection appliances: The era of the Internet of Things is coming

In the past, the traditional appliance product form is to provide basic functions for users, after a long period of time, most of the traditional appliance products on the function of innovation, and the advent of the Internet era, most of the traditional home appliance manufacturers through the development of mobile home appliances to achieve phone control ... In the process of the development and transformation of the traditional appliance product, the stage that the user experience is promoted through the product optimization is the stage of the whole appliance product to realize the rapid progress. However, before the advent of the Internet model, such appliances are not enough to affect the future of the entire industry.

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Because the Internet mode of products and concepts, is different from the traditional home appliance manufacturers of product thinking, Haier this release of the kitchen refrigerator not only use the Internet as a connector, but also through the integration of third-party resources to bring users a new experience, this is an essential innovation. Through the voice control refrigerator, through the refrigerator touch screen to achieve a key to order shopping, search for livelihood information ... These new lifestyles are not seen in many other traditional refrigerators, but the chef's refrigerator is connected to the Internet through products, making the idea a reality.

For the vendors themselves, building a new ecosystem of users through connectivity is something that most home appliance manufacturers are aware of and are practicing.

Haier's introduction of this internet intelligent refrigerator, is also the wisdom of the ecological concept of a step forward-the traditional consumption model, the user to buy and obtain product ownership, the entire product value will go down with the passage of time and enter the devaluation state, but Haier will be the product and the Internet to achieve the connection, This enables the entire product to provide users with an ecosystem of services based on product functionality. In this process, the user can feel through the refrigerator food production tutorials, e-commerce shopping, chasing drama and other lifestyles, it is this wisdom of the value-added experience of the ecological process.

On the other hand, the product of the kitchen refrigerator also means that the age of the Internet of things is becoming a trend, its birth, also means that the internet of things has taken an important step from the idea to the practice of the process.

Intelligent Connection Kitchen--the first experience impression of Haier Kitchen refrigerator