Interactive Design (IXD) in China

IXD Full name Interaction design, Chinese is called "interactive".

September 2004, the first professional interactive Design technology web site De Dream founder, webmaster called Windy, is also "Don" make Me "the Chinese version of the Midas Touch" translator. This book "Professional" It books, incredibly walked into a bestseller route, let countless people surprised. Naturally, also come out many imitators.

2005 years later I began to focus on this terminology and quickly solved many of the puzzles that I did with web design. But I soon became aware of the problem of "interaction design" in terms of concept and understanding, so in the November 2007 's relationship between structure and interaction , we referred to the idea of "structure dealing with implicit logic, interactive processing of dominant logic." ”

I think the real fun of interaction is to use the best pattern to match the behavior to solve the problem. Specific situation specific analysis, simple such as login is to do a landing page, or with floating layer to solve? Is registration a large form or a few steps to solve? Aside from all premises, all of the options mentioned above are not absolutely right or wrong. So, very early on, everyone is interested in the discussion of "button is on the left side, or right?" "The sort of question that doesn't make much sense at the interaction level.

It is also the concept of "interactive design" that gives me the sense to go back and figure out what each abbreviation really means. Because at that time I found that each design-related English terminology was elevated to a certain extent, can be infinitely large, but it is the same thing. So what's the point of reference? However, these concepts are real reference value, it is obvious that we "practitioner" understanding is biased, rather than "concept" itself has problems.

The acronym for interactive design has been a lot of colleagues have been wondering, including myself. I recently learned that English AC and x are similar in pronunciation, in which IX itself is the meaning of interaction. In many references, the English abbreviation for the ID of the interactive design is not accurate, and the ID in the Internet Technology domain usually refers to the information design (information). In the most traditional field of industrial technology, ID refers to industrial design (Industry). In addition, interactive design is also called "Interactive Design", but many agency companies to "interactive design" concept of packaging, in fact, is once the "multimedia design", many refer to flash designs. So it's messed up and the terminology kills people. Of course, now agency companies are also strongly advocating the user experience, it seems to be the best UX.

The above is messy, but each of them is inextricably linked. Wikipedia says it's Bill Moggridge and Bill Verplank. Two in the late the 1980s, the concept of "interaction design" was introduced, taking the lead in developing interactive design as an independent discipline. But there is also a lot of information on the web that "interaction design" is a new word coined by Mr. Alan Cooper and known as "the father of interactive design". So far, I have not figured out whether I misunderstood it or that I was misled.

Http://en.wikipedia.org/wiki/Interaction_design

The term interaction design is proposed by Bill Moggridge[5] and Bill Verplank in the late 1980s.

Http://en.wikipedia.org/wiki/Alan_Cooper

Alan Cooper, an advocate of the interaction design, runs a design company and writes books about you to make software user int Erfaces more usable by addressing the user ' s goals.

In the topic before the article Ue,ux in China probably mentioned the concept of usability, in fact, I think the goal of "interactive design" is to adjust the product usability (including the meaning of easy to use), they are one by one corresponding relationship. "The elements of user experience " in the "interactive design" as part of the structure layer, and the "structure layer" is located in the strategic layer and the scope of the layer, the individual thought is to "interactive design" a good "name." Its main contribution is to establish a "real" structure system for the concept of "virtual", and to define the interaction design. But in the current mainstream view, I think there are the following major misconceptions:

1. It is considered that interaction design is equivalent to "product design".
2. The higher level of interaction design is considered "user experience design".
3. Think that the interaction design must be to make users "easy to use."

The above point of view, the previous relevant concepts have been summarized in the elaboration. The focus of the 3rd, mentioned that "user experience" is for the sake of users, talk about "interactive design" is to give users how convenient, this argument can only be counted one-sided "user-centric." For example, the meager profit Gallery iStockPhoto registration, the first step to fill in the details of the registration form; The second step to see 10 or so pages of the need to know, and then answer the exam; The third step needs to upload personal photography, waiting for approval. The basic unskilled user immediately crashes, the skilled user finishes the registration also to need one hours, waits for the approval, until does not pass the change to review the cycle is a week to several months. This process can be said to be tedious, and all are man-made barriers. Example to my reflection, the more professional, small business model, the more users need quality. So, I understand that interactive design is "Convenient for the target user to provide as much availability as possible." The keyword "target user" means the target user can be rejected, the keyword "as far as possible" refers to the structure layer as far as possible to meet the target users.

Early interactive design theory, mainly used in traditional software development, even known as the "Software development field of the third revolution." Therefore, the Internet technology field is only in the traditional software development field summed up the "interaction design" theory approach, rather than some people understand only web design have interactive designs. In a more general sense, there are also many theories of interaction design in life, such as dealing with people.

I have always stressed the precise understanding of the concept, and many peers may see this series of content will say "old tunes, entanglement concept meaningless". In fact, our pursuit of theory and practice is synchronous, only the theory called "Do not accumulate", only to do the practice called "Do not reflect", the specific balance of each person's needs are different. In the field of Internet technology, I believe that if you do not recognize the "interactive design", the same can not really understand the "product design."