Internet users, influenza virus, ant society and information-driven enterprise strategy (software world June article)

How does complexity theory view Internet users' behaviors and spread of viruses?

One morning, I watched Phoenix TV's "zookeeper threesome" talk about recent network events. As a guest, I spoke about some characteristics of the Internet users, such as self-correction, group personalization, and high efficiency, the host Dou Wentao linked the behavior characteristics of netizens With the continuously mutating flu virus. This association is not accidental. From the perspective of complexity and self-organization, the variation of internet behavior and virus does have a similar homogeneous structure. If ant and other social creatures are added, this homogeneous structure is more likely to be closer to intuition. Ant society is familiar to us when we were a child when watching popular science programs: Tiny, independent, and low-intelligent insects, how can they form highly social and intelligent groups, it has always been a topic of long-term interest in biology and smart scientists. This observation was more theoretical until the complex system research represented by the Santa Fe Institute (SFI) in 1980s. Self-organization, emergence, and other concepts began to emerge and become the complexity logic of interpreting the society of ant and bee.

In the past few years, many network events have repeated a similar pattern. Initially, a post on Tianya and other websites became a public event of public interest. In the recent traffic accident in Hangzhou, netizens began to emphasize that the rich children's vehicle crashed into Zhejiang's talents. the identity contrast between the two was the main appeal point. After 70 yards of data were published, the themes of Internet users began to seek justice and question from law enforcement agencies. In this transition, the netizens realized that the demand for "Identity difference" may lead to an irrational impression of "enemy rich", so they quickly made adjustments. In the whole process, although many individual netizens still maintain their own views, as a group of netizens, they behave like an individual with a vision and constant error correction, attitude is also evolving with the gradual upgrading of facts. Aside from the highly efficient technical behaviors such as human flesh search, the specific personality displayed by the Internet users is worth more attention. In an abstract view, the specific personality of the Internet users in China has been formed. Some experts often question the professionalism of Chinese netizens. They have two questions: Do Internet users have professional knowledge and how can they solve many professional barriers? The other is that netizens use their scattered time to respond. Are they serious ?. These experts may need to begin to understand this new model of "group intelligence" in the Internet age. If the low-intelligence ant Financial can form a highly socialized society, why cannot a group of high-intelligent netizens become a professional group that relies on constant error correction and rapid evolution? At least in terms of methodology for investigating things, this group is quite mature. With regard to the characteristics of clustering and self-organization, let's look at the lower-intelligence influenza virus (H1N1). What's terrible about the new flu virus is its variability, consistency, and transmission in contact with human populations. These abstract features are precisely the efficient quality of the Internet users. The process of multiple network events reflects these key models. The natural process of these time periods is that, first, some personal posts or information are posted to form a certain inflammatory pattern, and then the Internet is magnified due to the spread of the Internet, after debate and filtering, the netizens gradually merged and acted to escalate the incident and become a PR incident. Finally, the problem was properly addressed due to high transparency.

Here we associate several opponents, who are involved in the SARS, influenza virus, National Health defense system, Internet user groups, and network events. We are not sure about the Business Environment and Enterprise IT strategy. Currently, uncertainty about the business environment can be seen as a collection of many non-linear events, which are largely shaped by globalization and the Internet.

With the experience of SARS, the order and efficiency of relevant social organizations have been improved to several levels in dealing with influenza A virus, one is that the whole health defense system has established a complete mechanism after the last SARS incident, and the other is to make full use of the network as a tool to timely release and track various information. It can be seen that the use of an integrated powerful information system to combat continuously mutating flu viruses is a very peering confrontation in a deeper sense, and the virus itself is a streamlined information, the method is nothing more than intrusion, variation, and rapid replication, depending on the physical existence of the human body. Only a good IT organization based on the internet can win the virus. In the last century, 2 billion people with Spanish flu were infected with the virus, and 50 million people were not affected. The virus mutates and replicates quickly, we also need to use the physical channel of human access, and the experience and information of anti-virus has already been replicated globally. The raging SARS virus is never weaker than the Spanish flu, but once understood, it is not so terrible. The key lies in the identification and perception. The information-driven strategy mentioned later is also rooted in this.

Even after going through many network events, we still find that the parties involved in the network events are slow and slow to respond to the Internet users. In fact, this is also an issue, because ordinary clients only recognize events based on their own thinking level, "Awareness" is not enough in English. Once upon a time, many clients were constantly tracked and questioned by powerful Internet users until they finally fell short. The existence of Internet users puts forward higher requirements on people's quality and private morality. I believe that "no doubt evil is small and it will gradually become a quality. For improper behaviors that may violate the public consciousness, we still hold the mentality of "if you don't know the Internet users, unless you do it yourself. People in today's society must begin to develop a media consciousness, especially officials and celebrities. That is to say, any "evil" may become a widely influential social event, any effort to "make things easy" will probably upgrade the incident and cause greater losses. This article also begins to transition to an information-driven strategy.

The war of war-how the information supervisor becomes the Chief Executive to fight against an uncertain environment

The economic world after the financial crisis reflects a high degree of uncertainty. The financial crisis itself is like an individual with his own life and character. It reflects the variability, consistency, and contagious mentioned above. For enterprise managers, it is time to grasp the general direction through three financial statements and strategic seminars. The key to the survival and development of an enterprise lies in how the enterprise operator quickly filters events in the environment and finds the mark events that have a fatal or positive impact on the Enterprise, thus reducing risks and rapid expansion. The information-driven enterprise strategy provided by infor consulting lies in this. For example, market-driven, Process Integration uncertainty, strategic iteration, collaboration, and multithreading. After careful analysis, the key points of the information-driven strategy exactly correspond to variability, consistency, and contagious.

Market-driven is not just a customer-centric statement, but an attempt to make the enterprise IT architecture the same platform that can be integrated to perceive external changes. SARS helped China's health system establish a multi-sector linkage, rapid collection, and transparent release system, because the opponent is a powerful variant virus. The market-driven business world, driven by uncertainty, is unfriendly and dangerous to most managers, because the speed of enterprise IT response changes often cannot keep up with external changes. However, this happens to be the key for information managers to prove the value of it. For those projects that have been running for tens of millions, application implementation projects that have been running for several years often lead to the loss of patience. If they need a weekly Integrated Management Dashboard that cannot be delivered in a timely manner, they will think that it construction does not meet his business requirements.

The essence of the information-driven strategy is to believe in the non-linear influence of events. This is an important direction for information managers to seek the largest investment from the IT department. I have also heard many IT directors complain that the budget has been cut down and the job is not doing well. To change this status, the information supervisor must have two key capabilities. One is to prove the value of the information-driven strategy to the business through some quick projects, second, it constantly affects business managers to realize that the integrated IT architecture is the only way to deal with external uncertainty.

Gartner, a well-known analysis agency, gave some changes to the current economic environment it hotspots in January, rapid changes to processes, real-time information integration and analysis, and expanded network channels, staff collaboration is a key topic at the top of the list. Rapid changes in processes integrate uncertainty, which can resolve virus variability. Real-time information integration and analysis can enhance control and respond to virus consistency. Internal and external portals can rapidly publish messages, to combat the spread of viruses. Virus is just a negative example. Experts studying pop culture believe that pop culture, like flu, has the variability, consistency, and transmission mentioned above. Zara, a famous clothing manufacturer, takes the lead in quickly grasping the fashion trend. behind it, it can support a 7-day cycle. Whether faced with viruses or popular cultures, it focuses on faster pace, comprehensive views, and extensive and transparent release. This is a popular explanation of the information-driven strategy.

The transformation from enterprise informatization to Informatization enterprises that domestic enterprises often mention is also the same. If the Enterprise Information supervisor cannot clearly state the value that it helps the enterprise to cope with uncertainty and has a way to implement one or two projects to prove the value, it will be difficult for the enterprise to become a leading person, marginalized roles are inevitable.