Interpretation of "China refueling" user experience to see how Baidu PV Boom

In the evening of 26th this month, Baidu after the "end of the 2012 world", the introduction of a unique and innovative Olympic features. Then let Huizhou seo Ye Jianhui for everyone to interpret this function of the user experience, how to let Baidu crazy convergence PV. After all, the user experience is one of the most important part of our website operation. Like Huizhou SEO blog, the author has also been plagued by how to do their user experience, so as to improve the number of visitors per visitor, thereby reducing the bounce rate. Well, in this inconvenience, directly into the theme bar.

"Baidu" to become "China refueling"

The arrival of the Olympic Games, I believe that many friends will pay attention to Liu Xiang, and in our Baidu "Liu Xiang" when there is no new features to find Baidu? In the Huizhou SEO Ye Jianhui in the input after the importation of Liu Xiang Baidu, suddenly found that the button became red "China refueling" button, and then, in the author's many attempts to input after the discovery, Not only Liu Xiang, as long as the name of the Olympic athletes or Olympic events, will appear to touch the function of change. Have to say this is Baidu continues to "2012 Doomsday effect" another innovation. Baidu through this innovative function, so that users feel and know the arrival of the Olympics, so that users feel at every important event is about to happen or launch, Baidu will give the feeling of which, its user experience naturally self-evident.

　　

Optimize search results with user needs

Similarly, in Huizhou seo Ye Jianhui many times to try to enter the Olympic project or Olympic athletes eye-catching search found that the search results have a feature. When searching for the name of the Olympic athletes, the natural ranking is the first of the Olympic athletes Baidu Encyclopedia, but also directly to the Olympic athletes personally related information, and the opposite view of the Olympic Games, its natural ranking is the first of the Olympic Games event schedule. And Baidu This also shows that its user's search habits have been studied and understood, from the use of the needs of the search results to optimize feedback information. So, after the user search, at the first glance can get the information they want to get.

　　

To search for information about the Olympics, qualify for the gold medal

And in China refueling this function, Baidu to join the lottery, every search for an Olympic project (after Huizhou SEO Ye Jianhui found, search the project's name of the Olympic athletes also can), it can be in search results to obtain a refueling badge, and then return to Baidu home page, and did not collect a badge to live a lottery opportunity, And if the collection of badges more gold medal opportunities, so, not only to refuel China, but also draw opportunities, why not. But did you find that there were 32 badges, and so repeated searches 32 times, return 32 times, for Baidu, its PV will be how the straight up, its bounce rate will drop to many drops, its user viscosity, its user experience will be how high, at the same time to participate in the lottery must also use Baidu account login, and if no account will need to register. Baidu is a good calculation, so to induce the way for their own more than n PV, bringing more than n registered users.

　　

Olympic Knowledge Quiz

In the "China refueling" feature, there is a lottery opportunity to collect one badge each. And in the lottery before there is such a knowledge of the Olympic Games, as long as the correct answer to the lottery, so participate in the lottery can also learn relevant knowledge, and even if the answer is wrong or can be answered oh, and will not lose lottery opportunities, Baidu's approach is naturally friendly to users.

　　

The relay of the public good, passing the dream

And in the end, Baidu also sent love delivery, with the United Nations Children's Fund cooperation. Just the user to set all the refueling badge, Baidu will give primary schools in poor areas with the operation of related equipment gifts, so that more children enjoy the joy of sports. However, from this point of view, Baidu's Operation planning program is very clever. After all, for a user, just for the Chinese Olympic athletes refueling, you can set all the refueling badge, lottery believe more is holding indifferent mentality, but this love transmission is indeed very fatal reasons. Therefore, the collection of refueling badges, not only to refuel for China, can earn a lottery qualification, more importantly, to make little effort for poor mountain children do a little love dedication, it is difficult to let people refuse, the same, Huizhou SEO Ye Jianhui in writing this article has also been a collection of the badge. From this point of view, Baidu caught the user's heart, with the smallest price, so as to ensure a good user experience, a good reputation, as well as crazy PV, only from this point of view, did very well.

　　

Indeed, from the Baidu this "China refueling" function to see a lot of see how Baidu from the user habits, user psychology has been the user experience, and can also be each link to do the project, it is rare, it is brilliant, really need us to seriously study some, and in the end, Huizhou SEO Ye Jianhui Think , if you really want to do the site operation, want to do a good job site user experience, which is only two words: "Intentions", only the intention to operate the site, the intention to understand the user, then believe that will always be rewarded. This article by Huizhou SEO blog http://www.huizhouseo.cn/Ye Jianhui original feeds, reproduced please specify the source, thank you!