Interpretation of the three limitations of the current domestic rebate network development

　　

In the domestic electricity business tide, rebate net can say also develop to be in a hurry. Although the return of the network does not have electric business giants, the cat, Jingdong, Su Mei and other big marketing model, there is no twin brother group purchase has attractive prices, but from 06 the first batch of rebate net in the domestic rise, rebate net step by step to achieve profitability and steady development. However, there must be a certain limitation of development, the current return to the network model is facing a lot of their own problems. These problems are not resolved in a timely manner, will inevitably affect the development of the rebate network, the following author on the Sunding analysis of the three major limitations.

Rebate network too dependent on other electronic business platform

As we all know, the return of the network operating mode is the use of other electronic business platform, the role played similar to the intermediary, the target users to lead to other electronic platform for consumption, thereby obtaining a certain Commission. Although this model only requires the rebate Web site to play as a traffic-oriented role, but the undeniable return of the operation of the network seriously rely on other electric platform. The website needs to consult with other electric business platform, obtains the sufficient profit space, then the rebate website can use the low price, the limit snapping and so on the way as far as possible catches to the consumer, if these cooperation electric business platform for the price refuses to give up, then the rebate website's development is struggling.

User aesthetic fatigue, a single pattern, low user loyalty

With the group buying mode, holiday promotion mode and other marketing model development, consumers have produced aesthetic fatigue, the return of the network model is clearly difficult to attract consumers as in the past. At the same time, the increase in complaints and the phenomenon of the sale of fake, also makes rebate website consumer loyalty greatly reduced. At the same time we can also see the return of the network since the electricity business platform this year's competition is also unusually fierce, the cat electrical City 200 million yuan, new eggs and Dangdang each 300 million yuan, Beijing East 500 million yuan, Suning easy to buy and Gome online mall, respectively throwing 2 billion yuan promotional resources. Into the May, the six major electric power companies have announced the drop of 5.3 billion yuan, a large-scale price war. The price is no longer a rebate net of a major advantage, since the rebate net has no price advantage, then consumers with what to your site consumption. The rebate network can not just stay in a single mode.

The further narrowing of the profit space

According to the relevant data, in the first half of 2012, the total cost of sales of the electric business sector rose 15 ﹪, including logistics, staff wages and housing rental costs, which in virtually reduced the cooperation of the Electricity Business Platform for rebate site discount space, when these cooperative electric business platform to upgrade a few, Then rebate platform can not use the most affordable prices to attract more new consumers to join, as well as the viscosity of the old consumers, and at the same time, the domestic electric power of the giant's price war is also constantly compressing the rebate net market share. This has fuelled a rebate site that has lost its price advantage.

As a rebate site in the fierce competition in the domestic electricity market to be alone is not possible, only to recognize the current situation, in order to win long-term development for themselves. This article from the Breast Enhancement products list http://himusic.5d6d.net/handwritten original, reprint please retain the source.