Interview: Explore the "trade secrets" of the Monster Net

July 6 News, this afternoon, should litters network and it grassroots invitation, engaged in a network interview. This should be the first time a team of monsters has communicated with everyone in the form of a team. Here's what the interview is about:

Moderator Kee:

1, WEB2 hot and cold, cold and hot, may I ask what you think of the future of WEB2? Where is the opportunity breakthrough?

Guest He Zhiqing:

First of all, thank the litters network and it grassroots to give us this opportunity. Communicate with you.

Web2.0 so far, is still a new thing. Many novel web2.0 models are still in the groping period, is the Web2.0 relatively most mature blog, its business model, also is not very clear.

However, some basic features of web2.0, such as interactivity and platform, are the inevitable direction of internet development. It can be said that web2.0 is the future of the Internet.

I think this may be the root cause of web2.0 hot and cold, cold and hot.

I personally to web2.0 is very optimistic, because I have just said, web2.0 is the future of the Internet, I firmly believe that the Internet is bound to develop better, there is no reason to doubt the future of web2.0. To paraphrase a word, the future is bright, and the road is tortuous. This should be true for the entire WEB2.0.

As for the breakthrough in business opportunities, this is now Web2.0 a difficult point, now can be said to have not seen a very accurate answer, but many people are trying, and some have achieved very good results.

I personally think that the web2.0 business model should be more clear in the near one to two years.

about the business model and products of the Monster network:

Kee: Watercress to the online bookstore as a partner, you are not planning to Taobao or pat the net as a partner to replicate similar business model?

He Zhiqing: If we are partners, our partners are broader. As long as the model does not conflict with the monster network, as long as the user can bring benefits, can be the Monster network partners.

As to whether it will and Taobao, Pat such e-commerce platform cooperation, I think the need for concrete analysis of specific issues. Not to say that we must, or not to say must not.

Our target audience should be said to be very broad, but we may all think that girls are more suitable for our website.

Kee: Can you describe the process of your positioning in detail?

He Zhiqing: I've written a blog about the show characteristics of consumption.

In the article, I will be human consumption, divided into two categories: the survival of consumption, and the existence of consumption. The survival of consumption is to survive, for example, we are hungry to eat, do not eat, we may be starved to death, cold weather we have to wear clothes, otherwise we will be frozen to death. The existence of consumption is a kind of consumption behavior after mankind satisfies the purpose of survival. This kind of consumption, not only to meet the needs of our bodies, the larger purpose is to reflect our existence and our identity, to achieve a sense of psychological satisfaction.

Our monster nets, mainly serve the "existence of consumption", that is to say, many times, our consumption, in fact, is the external display of our existence, our identity, our taste ...

For example, the little girl buys clothes, buys the jewelry, buys the cosmetics, actually does not say that she does not buy can not live down. It's not that she really just likes these things. In fact, she is like her to wear these things, get the people "envy" or "Love" eyes.

Monster net 1stcool: To consumption is to highlight their own taste, their status, or their own personality, and the higher the standard of living, the more obvious this trend.

Kee: In order to compare and show off?

Monster net 1stcool: Not compare and show off, is self present.

Kee: Can you describe your definition of self presentation?

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