Interview with the famous enterprise bokhoskobo: how to write a blog better!

After Robert skobo resigned, news about him in the blog circle is usually published in the form of "Microsoft Facade. He is well-known and praised.

At present, he has left Microsoft and joined podtech.net, a well-known website. Recently, Wired Magazine interviewed him and gave his blog a suggestion: "When you tell people everything, think of it as an article that can be read in the New York Times." If you can maintain this mentality, you have done a great job. At the same time, he also suggested that bloggers "have a thick face" to deal with various attacks.

Link: What do you think the blog has changed?

Skobo: still some people are not aware of the power of this media. The reality is that you must follow the blog as you followed the Wall Street Journal, even if there are only five readers. However, many PR personnel have not yet realized this. In the past, they had to submit a report to reporters first, but now they can achieve this through a blog in the shortest time, even if the blog is in China or Australia.

Link: What did you learn when writing a blog?

Skobo: The face should be thick enough. People may attack you no matter who you are. I believe competitors prefer to stir up. Therefore, bloggers need to carefully review their responses to people.

Link: Do you have any suggestions for those who want to start blogging?

Skobo: I will always tell you that it depends on your preferences. With enthusiasm, you can continue writing. If the boss interferes with your blog writing, it will be difficult for you to form a unified style. For many enterprise employees, this is quite difficult to handle.

Blog is not a medium. At this stage, quite a few TV, broadcast, and magazines are available. Some companies still think that blogs are not very important because they are not large enough.

However, I found that this is not the reason for the number, but the quality of the audience. That's why the news I leave Microsoft has become a major event. Because I have a group of people who are interested in it-not large, but enthusiastic. This passion can even change society.

Link: What do you think makes a blog valuable?

Skobo: word of mouth. Compared with many events in, a blog has a-fold influence. People can access the Internet all over the world. Blog is just the tip of the iceberg. There are thousands of conversations between blogs under the water.

If you do not understand how word of mouth is working, it is difficult for you to fully utilize it, and it is also difficult to collect comments about you from the Internet.

Many companies have already begun research on this, such as how to deal with negative news ).

Link: Do you have any suggestions for those who wish to have an impact in the blog circle?

Skobo: Think about how people can find you. Go to Google to search for the keywords you want, and then think about how people will search.

When you create a keyword list, paste them to Technorati, and read the searched blogs. You will find a similar blog and try to establish a connection with them.

Link: How many RSS seeds do you usually read?

Skobo: I usually read 1400 ~ 1500 RSS seeds.

In addition, in an interview with wired, skobo also talked about his views on podcasts. The following are some of his views on podcasts:

Podcasts have become a new channel for information dissemination. You can listen to your iPod whether you are walking or exercising, or when you are in my wife's BMW.

What we need to do is to establish a smooth channel for people to easily download content to the iPod.