Turkey has become an increasingly important player market in the gaming industry in recent years, with nearly 22.5 million gamers, 61% of whom are loyal paying players.
Payment providers in Turkey
The game market in Turkey is 18 of the world's revenue, but it takes time to look third. Turkey is rife with MMO games, with recent data showing 22% of people playing free game League of Legends. Turkey's 98% players all prefer computer games, 71.9% of people play mobile games, 27.9% of people play tablet games, 58.4% of people play host games. With the growth of Turkish computer gamers, it is important to improve the security and convenience of gaming payments. This is also an interview with our partner Basit Deme in this issue.
about Basit? deme
Basit? deme is a payment platform that supports the purchase of games, services, and electronic products, making cash payments at the quickest speed.
Game market in Turkey
In order to provide our customers and business partners with better services and streamline business processes, our technology payment structure provides the latest, fastest and most trustworthy products. , Basit deme (convenient payment), is designed to help you solve problems and provide support at the fastest speed.
Interview
Can you describe your company's services and products?
Basit Deme,erkom Computer Co., Ltd. is a Turkish gaming and electronic products payment provider. Basit deme means simple payment. We offer bank transfers, ATM payments, post office payments, local prepaid cards, local bank cards, Turkish e-wallets and internet cafes for Turkish customer service. We recommend companies such as Bigpoint, Elex, GoodGame, Imperia, and Looki.
How popular are your payers in terms of user and coverage?
From all of our payment channels, 60% of the people will use our payment method. In addition to the credit card and password account, it is our payment plan.
What are the advantages of using your payment methods for game developers?
Our company has grown in the Turkish gaming industry for many years, with a strong understanding of local players and needs. So even companies that know nothing about the Turkish market, through us, can quickly learn about the Turkish game market.
What's the difference between you and another payment method?
Our payment system is easy to use. With us, you can integrate your game into hundreds of Turkish internet cafes and sell game products and websites. We also offer 24-hour manual customer service, which can be purchased through local credit cards, e-wallets, prepaid cards and debit card, and can be promoted via Turkey's website. (such as E-bay in Turkey)
Can you explain how you are working with the local market?
Turkey has a population of 75.5 million, with Internet users accounting for 36 million and 22 million of gamers. The game market earns up to $400 million a year. 60% are male users, 40% of female users. The ratio of male payment games is 80%, and female is 20%.
In addition, Turkey has 7.5 million of mobile banking customers. The proportion of young people in this segment is high, and they like fast, easy and inexpensive ways to pay. Our company keeps up with the changing trends of Turkish users and takes timely solutions. Payment options, banking technology, installation and different cash schemes are more advanced than other companies.
What are some of the legal or financial hurdles that developers should be aware of before entering the market?
Any form of payment must be subject to local financial and legal review in Turkey. For example, if you do not pay taxes, you will be severely punished. For companies that are using or are about to use our payment solutions, they can make a good income structure through our system and not conflict with local laws.
What are the local consumption habits?
Consumers in Turkey usually use credit cards or epin. In addition, many people will use advanced or prepaid cards directly. Some users choose to use a particularly expensive product to gain from credit card activity through the market. For players who pay a low amount, they usually choose to pay for their phone.
Why Choose and Xsolla cooperation?
In order to expand the market, we choose to work with the world's top companies. Xsolla is very famous around the world, especially in Russia. By partnering with Xsolla, we have gained more users and a larger market. Thanks to Xsolla for everything we have to offer. We are Xsolla's largest payment provider in Turkey and offer the most popular payment methods. If the company chooses to work with Xsolla, it means that we can use our payment methods directly in Turkey.
Interview with Turkish payment company--basitödeme (Erkom)