Invalid Google Adsense click

I tried to explain and explain some problems, but we often encounter conflicts in some terms, which leads to some problems in what we want to express.

An obvious concept is invalid clicks, which has two meanings for Google Adsense invalid clicks.

First, it is for advertisers. All clicks that fail to bring actual benefits to advertisers are invalid. Google Adsense determines whether the user clicks an advertisement based on the content of the advertisement. In addition, such as encouraging clicks, self-clicking, and spoofing clicks are all classified as invalid clicks. Google Adsense uses this definition, so when you stop an account, an invalid click is used as a reason.

The second is for publishers. That is, the invalid click we often mention in the forum, as long as it refers to a click that does not generate revenue, but does not include a public interest advertisement. It mainly refers to repeated clicks of an IP address multiple times, regular periodic clicks of an IP address or IP segment. These will not produce fees for advertisers, nor bring revenue to publishers.

In the past, Google Adsense was very cautious about processing invalid clicks. As long as there are invalid clicks beyond a certain limit, the account will be stopped. Recently, the processing measures have been significantly improved, that is, the second ineffective click will no longer have a substantial impact on your account.