Investment strategy: Online shop Guide

What do you sell online?

After deciding to open an online shop, "What to sell" becomes the main problem. In the determination of what to sell, to synthesize their own financial resources, commodity attributes and the convenience of logistics transport, the sale of goods to be positioned. At present, personal shop online trading volume than the larger, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this regard, the online shop and the traditional shops are not much different from the search for a good market and competitive products, is an important factor in success.

When considering what to sell, be sure to follow your own interests and abilities. Try to avoid getting involved in unfamiliar, not-so-good areas. At the same time, to identify the target customers, from their needs to choose products. At present, the mainstream netizens have two major characteristics, one is younger, to play the main purpose of the Internet, student groups occupy a considerable proportion of netizens, followed by office workers, representing the mainstream netizens another major basic features-white-collar or quasi-white-collar. To understand the basic characteristics of the mainstream netizens, you can according to their own resources, conditions and even hobbies to determine whether the spread of large nets, play mainstream, or sword walk slant, inventive. Special stores to where are popular, if you can find a suitable fashion and unique merchandise, such as homemade jewelry, toys diy, apparel custom-made goods or services, will be the best choice for online shops.

In addition, the property of the commodity itself has a restrictive effect on sales. Generally speaking, the commodity value is high, the income is also high, but the investment is relatively big. For those who have no sales experience and lack of original funds, it is really a burden. Online transactions in a wide range of areas, some larger, heavier and lower prices of goods is not suitable for online sales, because the logistics cost of goods in the mail is too high, if the cost of the payment to the buyer, it is bound to reduce the buyer's desire to buy.

What is the most popular online shop, which is the most people like to buy online? According to the latest statistics of the ebay Network, crystal, sterling silver necklace, color mobile phones, bedding, jeans and so on become the most searched keywords, these keywords from one aspect of people's shopping fashion, but also for the people want to do online business to provide a shop-oriented.

First, jewelry Category: "Crystal", "jadeite pendant" hot. Jewelry classification has been the most active classification of ebay online transactions, 2004, the popular jewelry of the new favorite crystal and personalized pendant by the buyers of all ages. In the first half of 2004, the average ebay crystal bracelet sold more than 800 per month, a cargo jade pendant of the monthly turnover is more than 3,000. The selling of crystals, silverware and Jade has led to a 2004-year sales heat wave of network jewellery classification.

Second, gifts home categories: "Zippo", "bedding" favored. The purchase of gifts has always been spent on the errand, from the 2004 sales of gifts, people's gifts more and more inclined to taste and personality, with a certain status symbol of the Zippo lighter became the new favorite. Only "Zippo Classic Chrome" A style, 2003 annual sales volume of more than 20,000. and the selling of bedding shows another major feature of online shopping-practical. Home decoration can see the owner's taste and mentality, or elegant, or cartoon, or fashion, in 2003 only the four-piece ebay bedding sales volume reached 30000 sets.

Third, mobile phone Category: "Can take pictures", "Color" and "chord" is favored. Mobile phone people will never let go of any kind of new features can show personality, 2004 can be photographed and camera mobile phone has undoubtedly become the focus of fashion, the price of moderate, functional Sony Ericsson T618 online sales of more than 4,000 parts. and has a color screen, chord function of the mobile phone is still a large number of buyers, Motorola T720 is one of the typical, its 2003 network sales volume of 4,500 Dozen, 2004 is also the momentum unabated.

Four, clothing Category: "Jeans", "dot", "stripes" continue to prevail. Cowboy outfit is the constant fashion throughout the year, no matter what occasion, as long as the matching, cowboy can show a unique charm. 2004 popular Low Waist slim cowboy trousers, but also by the white-collar family of favor, ebay can sell about 2,500 a month. Popular 2003 years of dot stripe pattern continues to become a network of sales and purchase of a light, where the polka dot striped female bag is the top, because of its appropriate prices, the average monthly sales of nearly thousands.

V. Collection Category: "Olympic" related collectibles. Olympic athletes in Athens, the outstanding performance, triggered a 2004-year Olympic upsurge, but also led to various types of Olympic souvenirs collection boom. Network collection classification in this period of trading unusually hot, from June 2004 to August, the sales of Olympic items have broken through 1000 pieces.

According to ebay analysis, the 2004 is the most optimistic about sports products, real estate and other related industries online shops, their common characteristics are no longer like the previous network-selling products as fancy and electronic, but are real life of the supplies, but the requirements for personalized is also very high.

2003, ebay's network of shops booming development, of which the larger sales are pendants, mobile phones, computers and other products, selling the reason is mainly a young people on the internet to fashion sense, decorative and high-tech pursuit. In the 2004, the classification of the categories ranked in the ebay category gradually emerged. More than 6,000 sports kettles were sold in the first three quarters. Specializing in the sale of sports products, "xx Sporting Goods" shops, the average monthly sales can reach more than 6,000, turnover of nearly 500,000 yuan.

Fitness ball, yoga mat, etc. suitable for indoor sports fitness equipment, as well as the video store is very difficult to find sports teaching VCD is also a popular online shop. ebay's E-commerce experts point out that running these things may still be more appropriate on the web, because the network can easily gather up a group of enthusiasts who are loose but growing in number.

The number of real estate intermediaries on ebay in 2003 reached a staggering 2000, and the 2004 figure doubled. More and more tenants in the network through the Internet search House, only on the current situation, ebay daily new house rental 5000 sets or so, second-hand housing 3000 sets, there is no one offline intermediary comparable, this "supermarket" environment, no doubt for small intermediaries to win customers is very advantageous.

And the online real estate intermediary can attract a large number of foreign customers and listings. According to incomplete statistics in Shanghai, this year, Shanghai people, outsiders, foreigners three of the purchase ratio of 75:20:5. Overseas returnees can find the right house through the Internet, and the feeling of "home" is ubiquitous through the Internet. Now on ebay, in addition to Shanghai's listings, a large number of Beijing, Qingdao, Wuhan, and even Hong Kong's listings have been registered, the annual property classification will have up to 60 million yuan turnover. With the opening of the property market, the online real estate intermediary shops will be in the 2004 fire.

Where to find sourcing

When you are sure what to sell, you should start looking for sources. The reason why online shop has space, low cost is an important factor. Master the supply of inexpensive, we have mastered the key to E-commerce operations. For example, clothing products, some well-known brands are the national unified price, in the general floor shop can only sell 85 percent, and online can sell to 70 percent-80 percent. And on the Internet, the price of apparel products are 20 percent-70 percent of the shopping malls.

So, how can we find the price of low-cost sources?

1. Act as a market hunter

Pay close attention to market changes, make full use of merchandise discounts to find low-cost sources of supply. With online sales of very hot brand clothing, sellers often in the season or special stores to find the style of High-quality brand clothing, and then resell the Internet, the use of geographical or temporal spreads to obtain sufficient profits. Some cosmetics sellers on the internet, and high-grade cosmetics counters familiar with the director, you can be in the new products before the first to get low to 70 percent of the merchandise, and then on the Internet by the counter 90 percent of the price sold, because the cosmetics price higher, the profit is correspondingly more generous.