IPM cultivation path

Summarize the product manager literacy information that we have seen in the last year and a half. Strive for the goal!

Product Manager:

 

Essential Qualities: market insight, abstract generalization, innovative imagination, exquisite mind, product-loving, and entrepreneurial spirit.

General talents: Market, project, design, management, user, statistics, psychology, technology, and other aspects must be involved.

 

Competency:

 

 

Requirement analysis capability, requirement document writing capability, prototype drawing capability, communication team cooperation capability, basic marketing skills, strong understanding ability, simple leadership and management capabilities, UI appreciation and design, and technical development.

Demand research-prototype design-Development-test-operation

 

Technical aspects:

 

Basic network knowledge, such as database principles, domain name VPs, and Photoshop, mind Map application, document writing, PHP environment setup, MySQL database principle, HTML + CSS, PS web page design, axure prototype design to the end of three people to develop a blog Program

 

Required books:

 

 

1. Tipping Point ----------------- product marketing and operation promotion

2. Long Tail theory ----------- Product Market

3. Devil economics ---------- Product Market

4. Influence ------------- Product Market

5. weird behavior ------- product market and user behavior must be read

6. Elements of user experience

7. Just that simple ------- User Experience

8. Don't make me think

9. Splendid blueprint ------ how to plan a memorable website

10. Web Information Architecture

11. Create breakthrough products --------- PM first books

12. Designers for everyone ------- required for uidesign

13. Change as needed, the power of design ------ cultivate empathy

14. Simple law ------------------ Design Philosophy

15. Decision Making and judgment

16. Only paranoid can survive ------ EQ

17. Zen of speech ---------- aura and appeal

18. Revelation ------------ team

19. mobile device interaction design --- Mobile Communication

20. tapworthy-Ios Design

21. app savvy

22. Mobile design pattern Gallery

23. Simplicity first

24. Everyone is a product manager ----- su Jie

25. Internet connection ----------- Wang Jian

26. Product Manager manual ----- Jose

27. Out of Control

28. Questions from the society

29. Excellence-excellent Internet product design and management

30. The beauty of project management-focusing on Project Management

31. Grasp the demand process-focusing on demand Mining

32. Process Management ----- focusing on product managers of Project Teams

33. Website Design deconstruct-focusing on Web product managers

34. Beautiful Moments -------- focusing on Web product managers

35. GUI Design prohibitions-focusing on client product managers

36. About face3 interaction design essence ---- focusing on client product managers

37. User Experience Measurement

38. "better than words: the success story of website content" --- information-based website product managers should take a look

39. Web navigation design -------- focusing on Web product managers

40. Win in users

41. Wet Marketing

42. The world is peaceful

43. Three pair of shoes

44. Story leadership

45. Mythical man-month

46. Emotional Design

47. The way of thinking in economics

48. Social Psychology

49. User Experience Overview

50. The top of the waves

51. Positioning

52. The road to Interactive Design

53. Statistics will lie

54. The back of napkin

55. 40 studies on changing Psychology

56. Light Company

57. political gains and losses of history in China

58. Don't be a normal fool

59. Brain User Manual

60. Mei diqi Effect

61. Robert's rules of procedure

62. Game Theory tricks

63. McKinsey Method

64. Emotional Design

65. Horizontal Marketing

66. design psychology

67. Calendar 15 Years

68. company Evolution

69. Black Swan

70. boiling for 15 years

71. Art of thinking

72. Pyramid Principle

73. Hacker and painter

74. Interaction Design 4 strategies

75. How to sell lobster

76. Beer and diapers

77. koubei