Yesterday evening, rumors that Baidu Takeout and Baidu glutinous rice were merged into the Meituan appeared again. Baidu mi and Baidu Takeout have been packaged and sold to Meituan, and the transaction is nearing completion.
Transfer Baidu take-out to be merged with Meituan
According to Hexun Technology, a famous investor learned that the transaction between Baidu glutinous rice, Baidu Takeout and Meituan has completed 80%,"
Baidu take-out and Baidu glutinous rice will be injected into Meituan. Baidu holds some of its shares, while the Wang Xing team of Meituan will take over its business, but the news has not yet been disclosed to the outside world."
I to Baidu and Meituan, but as of press time, no reply has been received.
More than a month ago, rumors that Baidu glutinous rice and Baidu take-out packages were sold to Meituan for comment were everywhere. At that time, Baidu glutinous rice also published a clarification announcement through the official microblog, saying that the report is seriously inaccurate. Baidu glutinous rice will reserve the right to hold the rumors and rumors accountable for legal liability.
However, an industry insider told I that there have been no rumors of Baidu glutinous rice financing, and it is a good choice to merge with Meituan.
According to Baidu's response, Baidu's Q2 financial report data shows that Baidu's total e-commerce transaction amount (GMV), which is composed of Baidu glutinous rice, Baidu takeout, and Baidu Wallet, is 18 billion yuan, A year-on-year increase of 166%.
On April 9, July 30, Meituan announced through an internal email the new organizational structure adjustment and personnel appointment: setting up a "catering platform ", wang Huiwen, president of the original take-out distribution business group and catering ecosystem platform, was appointed as the president of the catering platform. The email shows that the newly established "catering platform" will be integrated with the original restaurant catering business group, takeout distribution business group and catering ecosystem platform, and the original organization level will be canceled, import relevant business departments and departments to the catering platform. At the same time, the establishment of the catering ecosystem fund will be initiated to support partners in the catering ecosystem with diversified capital and resources.
Previously, the entrepreneur and I had consulted a well-known investor in the industry on the matter, and the other party said the possibility of the move was relatively small,"
In addition to takeout, what else does Baidu have?"However, the current situation is that, on the one hand, O2O groups suffer from the cold winter of capital and are not favored by the outside world, while Baidu Takeout and Baidu glutinous rice have been in an embarrassing position, the two businesses failed to take the lead in their respective fields and were not likely to win in a short period of time. On the other hand, Baidu itself was also immersed in various scandal, and the digital marketing business began to decline, this may also speed up Baidu's sales of takeout and glutinous rice businesses, focusing on the areas they are good.
