Is the user not impressed with the design? Teach you how to create emotional connections

To some extent, each design project you complete is closely connected to your users. Your design not only transmits information, but also conveys some kind of emotion. As a designer, you can make your design a higher level only by digging deep into the user's emotions. You must understand this article well and use it in your design.

We tend to classify emotional connections into four categories-happiness and sadness, trust and disgust, fear and anger, surprise and anticipation. It's important to know how this relationship is related to the visual image you are designing. As you read this article, you can take a look at some of the distinctive features of the site, think about what each part of it brings to you, and what visual elements make you feel.

The Wheel of Color

Each designer's kit color wheel is a similar emotional wheel, Robert Plutchik, a psychologist and educator in the 1980 painted a color and emotional wheel. His wheels are based on four basic emotions, and their opposing emotions.

When a visitor interacts with your design, this emotion causes the person to feel the same way about your Web page. This feeling can determine the image of your design work and brand to others.

Happiness and Sadness

Happiness is contagious. What this means for your design is that people are willing to share it with more people, such as on social networks or face-to-face. People distinguish happiness from other options because it always makes people feel comfortable and can produce positive emotional connections.

Surprisingly, the effects of a sad vision are similar to those of happiness. Because sadness makes people feel empathy, it's the natural response of most users. They will be more convinced of the subject and will take the initiative to share a helping hand.

Trust and Disgust

Trust and disgust are always closely linked, and the boundaries between them can be easily crossed. You want to create a visual effect that makes the user feel authentic, but that doesn't mean you can't fantasize. It just needs a believable hint.

Without this trust, the trust of emotional connections can quickly turn into disgust. This can make it difficult for users to relate to your information or feel about your design.

Fear and anger

How to use fear or anger properly in design. is one of the thorny issues. The emotional response of some people is to run away-and, of course, when people see your design, you don't want that to happen. But for others, such as letting a person see your design in a safe situation, it's even better to have a corresponding feeling about the information you're demonstrating.

Anger and negative emotions will have long-lasting effects. But when it comes to talking about how angry or negative images will affect others, these visual cues can have an overall unpredictability-you don't know whether the feelings are good or bad for the visitor.

Surprise and anticipation

Surprises can bring entertainment and help create contact with the user. An interesting visual element and action can do this. Surprises often create a whole emotional connection with fear or happiness.

You've seen the "coming out" joke. This aroused our anticipation and aroused people's curiosity. For example, a well-designed upcoming web page will be remembered and the user will return many times so they can see what is happening now and what will happen in the future.

Three levels of visual design

Emotional connections are associated with your design. Sometimes, these emotional elements, such as color and hue, are in the visual cues within your control. But sometimes, they're not. (Think about who doesn't like red, which is your brand logo.) )

What you should focus on is the design elements that you can control. In Donnald Norman's emotional design: why we Love (or dislike) everyday chores, he explains three levels of visual design-instinct, behavior, and reflection. These concepts can explain how we create some more appealing, effective, and consistent-acclaim visual elements.

Instinct level: This is the first impression of man and design. It's a pure instinctive reaction to something. This level allows the user to feel something (the desired response) or to leave a neutral and memorable impression. A good design makes you feel something and wants to interact with the design again.

Behavior level: Related to user experience. What is your design? Although you might think that this applies only to digital projects, such as applications, it has a broader scope. On the simplest level, the design of a business card means behavior-holding it can be assured of leaving.

Reflective level. Emotion, the highest level of the process of thinking in images is reflection. This is a visual element, combined with an emotional interpretation and understanding. At this stage of thought, people create a lasting impression of memory. is the vision unforgettable? In your heart it makes a deep impression? will you quote it later?

Visual emotional Cues

What design elements can make people have different emotions? The answer is: almost everything. Each visual element creates a certain type of emotional fluctuation for the user. This is very important. Jarenwolt in "design emotions" to explain "emotional creation" for the user experience, so that they feel like there is a person, not a machine, at the other end is connected.

Think about how these elements affect your users, whether positive or negative:

Color

Voice

Characters

Texture

Availability of

Readability

Photo Style

Shape

In addition to these design elements, you can create a holistic connection. Before discussing any project design, the overall tone of your work must always be discussed first.

Degree of recreational participation

Humor and the degree of humour

The uncoordinated elements between patterns

The ability to recognize, know, feel

The relationship between tones

Conclusion

In almost every design, our goal is to allow users to create links in your work. The resulting mood may vary, but most of them have a common theme.

By combining these ideas and linking your work with the positive emotional elements your users produce, your work is not wrong and your design ideas and methods will be correct. This style of design is visually appealing and evokes the emotional bonds of people.