is the web search result a list view or a grid view?

From eye tracking and search engine behavior research, when a list of search results is found, people usually click on the first result-only about the top three results. Rarely go to the next page click (10 results above).

The online store usually displays a list view or raster view (a grid view is more common on the category results page). Some online stores offer visitors the option of switching between two options (like Home Depot,walmart and QVC).

But what kind of typography is best? What kind of view should you display as the default?

There are many questions to test to answer:

• What kind of view should you display as the default?
• What kind of view encourages customers to see more products?
• What kind of view can make customers more comfortable? (That is, more "useful"?) ）
• What kind of view allows customers to choose a suitable product and finally finish the purchase?
• Are customers most often accustomed to clicking on the top results like search engine results?
• Will customers take into account all the useful items that are displayed on the list view?

Measure a successful Search page test

A separate test is not good for you unless you know exactly what you think is the real success. Search results are not responsible for sales failures – they are only one step in the sales process. To understand the view "win", I suggest you use the following points to measure:

1, the search page to give up

But what is the best kind of typesetting display? What kind of view should you display as the default? There are a lot of questions to test to answer: what kind of view should you display as the default? What kind of view encourages customers to see more products? What kind of view can make customers more comfortable? (That is, more "useful"?) That view allows customers to choose a suitable product and finally complete the purchase? Are customers most often accustomed to clicking on the top results like search engine results? Will customers take into account all the useful items that are displayed on the list view?

See the "Bounce" rate for your site for list view and grid view (leave the page in 5-10 seconds, depending on your analysis structure) and bounce rate (including leaving the page and leaving the site).

2, in different views of the search results of the Click is achieved through the location

SLI Systems A list view and raster view test for one of their customers, and found that the location of the click Results for the grid view is more evenly distributed than the list view.

You might use this information to "searchandise" to show your top profit margin and what matches, and to know what the customer most likely clicks on is the first 1-3 results. But you should also note that ...

3. Conversion rate

If people only consider the first few results of a list view – are these results sufficient to correlate with encouraging purchases? Will grid view be better?

4, the income of each sales and the marginal income of each sale

Which view ultimately gives you the highest price and the highest marginal benefit? This is not just a quantitative test but also a quality test.

Testing creativity

Moosejaw has another display type and search result: the ability to switch between the regular view and the customer comment view.

Does the default display "Customer Comment view" Bring a higher number of clicks to the product? Tests can show whether people notice that they can switch views, and whether the customer comment fragment is more persuasive than the default description.

Providing customers with a preference for social content may be a very effective strategy for many retailers. Do you dare to try?