It's hard for women to earn money. The key is how you impress them.

From: http://www.tmtpost.com/54078.html

The style is holistic, allowing women to focus on your products; quality is the details, allowing women to recognize your products; Price is the order,

The cost-performance ratio may not be suitable here. After spending the money, how much "price ratio" is added to the beauty of women ",

Whether the value is worthwhile determines whether or not they place the order.

Women make money

Women are easy to be fooled, impulsive, and have a strong desire to buy. When they are happy, they shop when they are worried, and when they are dull, they also need to shop to make themselves happy. From the family, not counting on how much money I earn to support myself, my husband needs to spend money on his wife, such as Valentine's Day, Women's Day, wedding anniversary, birthday, Christmas, and Spring Festival. As long as my wife wants it, I will always find a reason, my husband is still unhappy when he is slow. The wise husband knows that it is more expensive than money. It is better to say goodbye to fan early, and bomei smiled.

Women's money is hard to earn.

Women are more picky than men and love calculation. A man doesn't understand it at all. Why do women choose this one? Why do they want to buy one? Sometimes, because of vanity, I see online product comments saying, "My boyfriend bought me very much, I like it very much. Sometimes you will know that you are not fit, and you have to buy a model to wear nice-looking clothes on the grounds that you are urged to lose weight. Therefore, if a woman buys your product, you will never understand why she buys your product. 10 thousand women have 10 thousand reasons.

Therefore, vertical e-commerce websites can generate orders as long as they quickly cater to the reasons why women shop, and instantly match the products and needs to make women feel confused, the goal of vertical e-commerce is to "borrow light.

 

The first reason for catering: style matching

As long as women feel beautiful clothes, shoes, hats, and jewelry, they have the desire to wear themselves, and have the desire to buy them. At the same time, they also have an exclusive desire, don't want other women to buy the same clothes as themselves. Every woman wants her own beauty to be unique and her style to be distinctive.

Determine your favorite style and recommend products that match the style. Users can collect, follow, search, and other information, including personal age groups, measurements, regions, nationalities, favorite female stars, and personal constellations, all the information that can be obtained is reliable and unreliable, and the user's favorite style is analyzed comprehensively.

Let a woman think that this dress was designed and made for her. She saw it was a fate, and at night she would dream that the logistics dispatch guy was riding a motorcycle and sent to her.

 

The second reason for catering: "different" or "same with the public"

When girls are studying, they often do not like to wear school uniforms because they cannot show their own characteristics. Therefore, women rarely buy exactly the same clothes as colleagues Xiao Li and Xiao Wang when buying clothes.

How can we reduce the chance of such shirts. On the product details page, the website displays not only the number of items sold, but also the number of items sold in the region where the user is located.

Of course, for cosmetics, weight loss products, and household products, users are more vulnerable to herd psychology.

Therefore, it is necessary to make specific analysis based on different types of products, whether it is appropriate to use herd psychology or be different from each other. The website provides targeted hints.

 

Third reason for catering: "adjuvant treatment" for selective difficulties"

In fact, both men and women are difficult to choose. In fact, it is not difficult to choose, but no money. The amount of money a user uses to consume is limited, but there are a variety of products that meet the user's needs. Cheap products are not easy to see; cheap and nice-looking products are of poor quality; cheap, nice-looking, and good-quality products cannot be searched. The current e-commerce industry is talking about the lowest in the whole network. It is not just a website, but a horizontal comparison of all online sales channels.

When purchasing products online, images are cheaper than physical stores. Therefore, price is a very important indicator. However, style and quality are equally important. These three indicators are actually three different latitudes. However, users always think that the price is high and all aspects are good. This is actually a type of discrimination, but it is true from experience. Just like in Western society, it is good for communities with more white people to maintain public security. Chinese society chooses students who graduated from prestigious universities to buy New Zealand milk powder, which is better than Chinese milk powder. In fact, the cost here is mainly to reduce the chance of incorrect choice and reduce risks.

When a user pays attention to several similar products in the shopping cart or in the follow-up, the user considers to buy one of them, and the user does not even watch the products he doesn't like, don't worry about favorites. Therefore, no matter which one you buy is correct, you will regret it. An external force is needed to help users solve this tangle. At this time, the website that solves this problem will receive this order.

In the real world, different regions have different ways to push this hand. Chinese stores are more affordable, such as price reduction, discounts, and gifts. My girlfriend always told me that Indian traders would say "Be a man!" to customers at this time !", It means "when you get back to a man". Psychological battles like Indian traders and my girlfriend actually work well. In fact, the website can regularly collect statistics on the products that users are paying attention to at the same time. One day a week, sales promotion is used to promote users to make an answer. Users can also mark the order in order they like. Sellers can consider how to reduce the price, or give away some experience masks and cosmetics, to help users solve their long-standing questions. In fact, at this time, only a little external force is needed to make a decision for another user. Psychological warfare can also be a try, but it doesn't work well for Chinese people online.

I have to mention that "hunger marketing" is also an excellent way to treat selective difficulties. The disadvantage is that we should make sufficient publicity in the early stage and ensure that our products cannot be copied by others.

 

The fourth reason for catering: after-sales and Credit Guarantee

If you compare selling a product to a-meter race, e-commerce or physical stores, they are all contestants in this race. Selling products is not the end of this race. If you want to earn money, you cannot buy or sell it with a hammer. Relying solely on statistics, what sales volume and Crown Diamond level are all false. After all, each user's experience is just a few words, "good" and "bad ". If the user feels that the product is good, the next time they buy the same product, they must first choose the store that had made her a good shopping experience.

Every woman is very careful. If your clothes and buttons can be sewn with a few more stitches, less broken wires, higher photo and object compliance, and more standard sizes, I believe your user experience will be much better. If you prefer to pay for the product and return the product, I believe this user has blacklisted your store.

All in all, some of these points are related to the beauty of women, and some seem to have nothing to do with the beauty of women, but in essence it is still related to the beauty of women, not just the beauty of women love their own appearance, they also include women who are perfectionists and are pursuing perfection in the shopping process. If they make women happy during shopping, they will definitely treat Website access as a game to play and enjoy it. The premise is that style, quality, and price must be the ultimate.

The style is the whole, so that women can pay attention to your products; The quality is the details, so that women can recognize your products; the price is the order, and the price/performance ratio may not be suitable here, it costs the money, the "price ratio" that adds to the beauty of a woman is not worth it. It determines whether the user places the order. It also determines whether e-commerce companies can borrow the "light" of female beauty ".

(This article is published by @ sun Qing authorized titanium media and edited by titanium media. For details, please indicate the source and link of this article)

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