Kaitao Xiaobian found that,
Jingdong live broadcastingEarly Launch. Before Tmall's Double 11 shopping holiday, JD.com live is expected to be launched in May. It will be launched in May, and will be placed in the first column of the Discovery Channel.
This shows that JD is also in a hurry to catch up with the live broadcast boom. Compared with Taobao and Tmall, JD is still playing the live broadcast with the traditional media thinking. Jingdong is a self-developed company. In entertainment and marketing, it is still comparable to Alibaba, which is a platform.
Jingdong live broadcasting Portal
Jingdong live broadcast channel
Some sellers believe that the quality of self-owned products of JD is relatively guaranteed, and the user consumption ability is also good. Compared with other e-commerce live broadcast platforms, JD Live has its own unique advantages.
Zhu Junjie, founder of the entertainment marketing service provider Ying mi, said that for e-businesses, live broadcasting has an irreplaceable advantage of film and television implantation. "The biggest advantage of live broadcasting is fast. From preparing for online red or star live broadcasting to the end, the brand owners will finish their work in two weeks and will immediately see the traffic entering the store ."
In addition, Zhu Junjie noticed that shopping while watching will become a trend of online shopping. "Although the amount of live video data has moisture, the actions on major platforms are definitely the Vane. You see Alibaba attaches great importance to live video. They feel that live video changes the business model and opens TMall and Vivo mobile terminals, how conspicuous the live video is."
Many e-commerce executives have told us that online shopping is not equal to low prices and discounts, and platforms and brands are trying their best to reduce discounts and promotions with no interesting content. "The marketing model of live broadcast + Internet Red (star) + e-commerce makes watching and buying a reality. This is a favorite of young consumers. Both platforms and brands must keep up with the changes of consumers.
