What is the most concern of Kai-fu Lee these days? There is no doubt that Google China's traffic growth.
Google China (www.google.cn) since the Spring Festival, visit volume growth momentum like rainbow. By the end of April reached a small peak, 51 after the basic stability of 40-30 in the world. Among them, the 5.14 rose to the global 34, 6.18 of the World 37, while in the far off 4.25, but ranked 72 in the world. In less than two months, a turnaround was made.
First, the war Throughout the first half of 2007, Google's development in China is a smooth wind. After the two World War, Yangwei Lake.
The first battle was pulled in by Sohu. In the rush to introduce Chinese input method, accidentally with Zhang's dog dry A, at the beginning of the industry talk, and even the eyebrows, seems to suffer.
But oh thought that this battle did not work, the direct result is "Google" brand into a new era, Google these two characters First World War fame. That's the most important thing. Before, oh would prefer to dozen more letters to enter Google, talk to people when the "old dog" voice, also do not want to mention what "Google". Input method After the war, suddenly found around the throat is invariably in the issue of "Google" this voice. "Google" flung, but also in the traditional media to face the opportunity to increase significantly, while, Google this nondescript word of the light, then in the newspaper and magazine a lot of dim, occasionally, in the former Shara of some of the posts, people or can relive the old feelings.
The second is the blind World War Baidu. Hit the industry strongman Baidu several no fight back. This is a raid. Baidu in the lake has always been too NB, has been used to deal with blind detection of Google, very effective. I did not expect this time to be the way to the other body, the loss of a big. How can Baidu not hurry? But in Google's powerful PR offensive, Baidu is like a child drowning, Leng Zhang not open mouth. At the end of the battle, Baidu struggled to shout, the intention to convey a good news to the outside world: Baidu Nasdaq stock price rose pull! From April to today, has not been quiet.
In this respect, we can only understand that the ox Robin Li disdain to learn Zhou that spit in the flying, and the courage in the drizzling of saliva on the road.
The result of the war is obvious, Google's name is big, the visit volume rose, popularity came up.
second, the Gap
Where is the gap between Baidu and Google?
The answer is not to say, look at the following numbers.
April 23, 2007, the global advertising giant WPP Group, a media research firm and the Financial Times published a joint "global Brand 100", Google to 66.434 billion dollar brand value to the top.
Google's ranking jumped from seventh place a year ago to the top of the list, and has become the world's almost household web search engine. GE, the other industry's Giants, ranked second in the value of 61.88 billion dollars, with Microsoft being third in 54.951 billion, with Coca-Cola, Wal-Mart and IBM ranked four, seventh and Nineth respectively. The "Global Brand 100" survey involved 39,000 brands worldwide and interviewed more than 1 million consumers, so the findings are broadly representative and highly persuasive.
Internet laboratory June completed the "Internet Leader enterprise Globalization Capacity Evaluation Research Report", focused on the anatomy of Google, a globally successful sparrow. At present, Google to provide services to users around the world, through 158 international domain names to provide a different language search service, support 35 languages to display search results, in addition, also provides a powerful translation tools, so that users can choose from about 100 languages in their preferred language to define the Google interface. In addition, Google in the global search market firmly occupy a favorable position, according to statistics: Google in Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, 16 countries, such as the UK and the US, occupy the largest market share in the local search market and become the country's number one search engine.
Ordinal site name Domain names global rankings
1 Google www.google.com 3
2 Google UK www.google.co.uk 24
3 Google France www.google.fr 26
4 Google Brazil www.google.com.br 27
5 Google Germany www.google.de 28
6 Google Chile www.google.cl 35
7 Google Spain www.google.es 36
8 Google China www.google.cn 37
9 Google Japan www.google.co.jp 39
Google Poland www.google.pl 40
Google Mexico www.google.com.mx 51
Google Saudi WWW.GOOGLE.COM.SA 52
Google Turkey www.google.com.tr 53
Google Peru www.google.com.pe 61
Google Canada www.google.ca 62
Google Argentina www.google.com.ar 65
Google Italy www.google.it 66
Google India www.google.co.in 68
Google Venezuela www.google.co.ve 79
Google Columbia www.google.com.co 82
Google Egypt www.google.com.eg 88
Google Israel www.google.co.vn 95
Source: Alexa, Internet laboratory collation, 2007.06.18
where is the gap between Baidu and Google?
Simply put, Google is the world's leading, but currently weak in China, while Baidu is a bit stronger in China, but far behind in the world.
Google is a global enterprise that has built universal services and replicable business models around the world, the product has the strong innovation ability, can reach the world most outstanding talented person, is said that a Google tester is the Turtle master, its treatment is probably Baidu's director level, and has already begun the extensive cooperation, constructs the global value network. As mentioned in the table above, the global website hundred 22 seats belong to Google.
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