Kaixin.com is unhappy.

Kaixin.com is "unhappy ". This is the third year of kaixin.com's establishment. Three years ago, kaixin.com became China's largest SNS website in just a few months, but it only took less than three years, kaixin.com is no longer happy, because kaixin.com is experiencing growing troubles.

As the popularity of the game fades, people are getting less interested in kaixin.com. Some people turn their attention to browsing the posts, and some others directly log out of their accounts. "Kaixin.com is like a flash in the pan. Many people have not been on kaixin.com for almost half a year, and almost all of them are on Weibo ." A company insider with business dealings with kaixin.com said, "kaixin.com's traffic has dropped a lot ." According to the monitoring on Alexa, the PV value of kaixin.com continued to decline after a steep increase in February, and is currently hovering around 0.2.

Kaixin.com's gaming tag also makes it the main reason for the industry to comment on its decline in popularity. Zhou Hongyi, Chairman of Qihoo, once set up an agenda when giving a public speech. Bing Hao turned around and played games. "I would like to say a word to Cheng binghao: As a Zynga (social game developer) instead of Facebook, kaixin.com may be doing better than it is now ."

The pattern adopted by Renren, a competitor, may bring some inspiration to kaixin.com. On June 18, Renren announced that its real-name social network platform Renren willMSNChina has established a strategic partnership with Alibaba Cloud, mainly involving social networks, instant messaging services, and open platforms. This is undoubtedly a good news for social websites that enter the bottleneck period.

In any case, kaixinwang, with nearly 0.1 billion million users in hand, is still a good weight here.