Key features of Web2.0)

Conversion from: blog Chinese Translation
Original English:Crucial DNA of Web 2.0

The network industry has spent a lot of timeDefinitionWeb2.0 andDrawIts DNA map. But when we try to catch up with those lucky web that are fast-growing and successful, we need to focus on the DNA that actually creates this significant new value.

What are the characteristics of Web2.0?

Your nature may tell you that the internal attributes similar to Web2.0 have existed for a while, and in fact, many sites have such attributes. So why didn't we see that Web2.0 was detonated a few years ago? It is because these old properties, although of far-reaching significance, are not enough to generate practical Web2.0 products.

As early as the middle of the 1990s s, some Web2.0-related attributes were created and used for commercialization. These attributes are called basic attributes. The following image details are part of the PDF document, which separates these "important but inadequate" attributes from the most recent experience attributes, because the popular value of web is the experience attribute.

When experience attributes and basic attributes are combined to form web, along with the fast-growing business model, valuable new services are generated.

I define these attributes based on whether they can easily and effectively obtain the capability of Web2.0. I think it is better than returning to the internal functional features of Web2.0 (such as tag and RSS), extending the tentacles to the business impact (suchMash-up ecosystem) More importantly, these attributes outline the capabilities of Web2.0 and constitute a unique business philosophy. Together, they represent all aspects of the success of web. You can also apply them to multiple market fields.

Basic Attributes

Amazon usedLong Tail(Before the name becomes general. Ebay usedNetwork Propagation EffectIt has created a multi-to-many market. Blogs written by individuals in the early days has produced value.

These attributes-values contributed by users, long tails, and network communication effects-are the basic attributes of all web services. They are part of a lot of web-based supply, including something we don't call web.

Value contributed by users-- The user has made substantial contributions and improved the overall value of the service.

Long Tail-- The best way to beat the top two selling products is to use the Internet to sell products with low demand or low sales, but a large number of products.

Network Propagation Effect-- For users, the value of the network increases exponentially with the growth of new users.

All these attributes are an important part of the Web2.0 economic model, but they are not enough to fully create the new value of Web2.0 alone. They enable many different sources of supply to maximize value, no matter how inconspicuous they are.

Experience attributes

Flickr, Google Maps, And Wikipedia are unique services generated after Web2.0. It makes us understand a novel way, that is, the use of experience attributes to cause value. Experience attributes include:

Permission assignment-- Users experience services in their own way, rather than following a centralized model such as the company.

Co-creation-- Users participate in creation and deliver the main value of the service.

Remixability)-- Creates a customized experience for users and integrates the capabilities of multiple services and organizations.

Emergent System-- Continuous accumulation at the bottom of the system drives the form and value of the entire system. The user not only obtains value from the service, but also inherits the service from the user's behavior.

By blurring the boundaries between suppliers, sellers and customers in the traditional sense, these services are the pioneers of new value tendencies and may generate new supply types and efficiency, and lead to a higher level of continuous innovation. Experience attributes make the competition for Web service providers in their respective markets increasingly fierce.

Where is your company suitable?

If your company is also competing in the Web2.0 space, pay attention to which attribute is part of your plan. Basic Attributes are the basic model of your company's economic model, but relying solely on them will not create compelling new values.

If your company has one of the properties of experience, it will bring you a competitive advantage and distinguish new value. Experience attributes should "Express" your value preferences and a series of features, products, and feelings that differ from those of your competitors.