Key to website login to Google: External link

Netizens often report that my website has been submitted to Google for a long time. Why can't I find my webpage? Some people who are not familiar with the working principle of the search engine even think that they only need to complete the web page and upload it to the website space, and they will automatically log on to the search engine.

For example, in the latter case, a person becomes an orphan after being born, and is always alone and not in contact with anyone. Then one day, he said angrily, why don't anyone know me !? The same is true for websites. If you do not publicize or promote the website, it is like an isolated island in the vast sea of networks, and there are almost no opportunities to be discovered.

The previous situation is a little better. At least I know that I want to submit my website to Google. This method may be valid a few years ago, but it is not enough now. In this case, website links are the basis for the existence of search engines. According to the working principle of the full-text search engine, the search engine traces links between websites to find websites and capture webpage information. If websites are independent of each other, the efficiency, breadth, and quality of the information provided by the search engine are all compromised.

For Google, a link is the root of its life and the key to its success. As soon as Google has the opportunity, it will instill in you the idea: go out and find a link, otherwise your website will not be accepted by us. Google once described the lowest standards for indexed websites at a search engine Academic Conference, that is, when you submit a website to Google, you must at least ensure that there is an external link. In fact, if there are enough external import links for the website, you do not need to directly submit the website to Google (and Google does not recommend you do this), which will be indexed by Google more quickly.

Now we know the role of links when logging on to Google. The following describes how to obtain external links. Before the introduction, it is necessary to clarify the concept of the link:

External link: External Links. External links of this website generally refer to links from other websites to this website.
Internal link: Internal Links. Links between webpages on the website.
Reverse/import link: Backward Links or Incoming/Inbound Links. Similar to "external link", it refers to the link from other websites to this website.
Export link: Outgoing/Outbound Links. A link from this website to another website.

 

■ Obtain external links
1. Submit the website to the portal
The easiest way to obtain external links is to submit the website to various major portal websites. Currently, Sohu, Sina, and Netease all provide paid website logon services, with charges ranging from several hundred to several thousand yuan. Although it requires a certain amount of investment, from the perspective of website promotion, this is the price that must be paid, and the links on large portals will allow you to log on to the Google engine more quickly, it also improves the ranking of websites on Google.

2. exchange links with other websites
As mentioned above, the more external reverse links a website has, the more likely it will be to be found by Google. Therefore, you can apply for an exchange link from other websites.

3. Submit the website to another website type.
This is consistent with the general website promotion strategy. To increase website access, we can add websites to industry portal sites and online forums, message books and other places that allow adding URL links will also increase Google's chances of finding us.

■ Notes when searching for external links
Generally, more external website import links allow you to log on to the Google search engine more quickly, but this does not mean that you can establish a connection with any website without policy, there are several basic principles to follow:

1. are linked objects indexed by Google?

There is a basic principle when looking for a website to connect to, that is, to first check whether the target website has been indexed by Google, mainly to check whether the website has a PageRank score, and the higher the score, the better.

2. are linked objects punished by Google?

If a website is punished by Google, but you establish a link with it, it will not help you log on to Google. On the contrary, it will be compromised and your website may be punished by Google.