In recent years, franchise chains have become the main way for enterprises to develop and expand. Especially for some physical stores, the first thing that comes to mind is to make their enterprises expand rapidly and seize market opportunities. What do enterprises need to pay attention to when considering franchise chains? I personally think there are three points:
1, Individual profitability
To persuade an investor to join your company, you must first use data to tell him your profit points and profitability. Therefore, the profitability of individual mining is the first step. The profit points of a physical store can be developed from multiple aspects. Of course, it is best to do your homework in the main business. If the main business encounters a bottleneck, the product extension is a point that can be mined. Therefore, for franchise enterprises, it is necessary and necessary to create a single store. It is the best proof of your development and expansion.
2, Standardization
Franchise chains prove their profitability. The most important thing is standardization. Standardization includes three aspects:
1) ProductionProcess standardization
The development, expansion, and standardization processes of an affiliated enterprise are inseparable, which is also the key to determining the success or failure of an enterprise. For a catering enterprise, the process includes raw material supply, logistics management, production configuration, logistics and transportation, real-store cooking, and after-sales feedback. The standardization of the entire process is a systematic task. It is necessary not only to strictly control and grasp each process, but also to explore its own competitive points in these links. The competitiveness of enterprises is not necessarily reflected in the quality of your products. Sometimes the value-added services that you attach to people are also a core competitiveness.
2) management standardization
Standardization in the production process does not mean that the entire standardization system is complete. Enterprise Management is the top priority of standardization. The core of an enterprise is people, followed by products. Therefore, for franchise enterprises, management standardization must be performed first. Of course, for a small enterprise, the standardization work is not so important, but with the expansion of the enterprise, how to efficiently manage a single entity, how to improve the overall image of the enterprise, it is difficult to implement overall planning and publicity, and how to instill enterprise ideas into various points without standardized management.
In addition, management standardization is also an important part of business operation standardization. The main content here is to determine the responsibilities of the personnel at each point, to set up posts, to develop relevant systems for the business of each physical store, to achieve a new management system dominated by system management and supplemented by human management.
3) Talent Standardization
Talent is the key to an enterprise's success or failure, and it also needs to be fully trained. Enterprises must train and train owners of various business processes to form core competitiveness. At the same time, enterprises should formulate relevant policies, retain outstanding talents, and improve the reward and punishment mechanism.
These are the key points that a franchise chain enterprise needs to grasp during its development and expansion. Individual profitability is the focus of its rapid expansion and the best edge of its investment attraction. Standardization is a tool for its smooth expansion and a guarantee for its core competitiveness.