Key points of image search in integrated search

A consolidated search is a vertical search result in a normal search results page that displays pictures, videos, news, blog maps, and so on, in addition to normal text pages. The mainstream search engine has already launched a vertical search, users click on the search engine vertical search navigation, you can directly display the corresponding search results.

Image content is now the most commonly found in the search results of one of the content, in order to let our site's image content in search engine integration search, should pay attention to the following points:

ALT Text: Alt text description is the most important part of picture optimization, because the ALT text itself is to illustrate the content of the picture. Alt text should be the target keyword, accurate description of the picture content, so that search engine understanding, but remember not to stack keywords.

Page title: The title of the page where the picture is also important. The content of the title and the content of the picture should be consistent.

Text around the picture: The picture appears around the text content also to a certain extent to indicate the content of the picture. Of course, the text around the picture refers to the front and back of the picture file in the HTML code, not necessarily the text around the picture on the page that the user sees. Sometimes, because of typesetting, the text that appears to be in the picture around the image may be far away in the code.

Picture quality: Image resolution and pixel, popular saying is that the quality of the picture actually affect the optimization of the picture. The higher the sharpness, the higher the picture quality, the greater the likelihood of being ranked ahead. Search engines do not want to reverse the low quality of the image search results.

Import anchor Text: The anchor text used to link the page to the picture appears, that is, the theme of the page itself, the content of the picture is also a description, will be considered by the search engine.

About the integration of the image optimization problem, but a few points, but this is sometimes just a lot of webmaster ignored, we want to do a good job, I think every detail is worth studying and exploring. Whether the details determine success or failure, and dare not say, but the details will always be about success or failure.

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