Keymob ad delay filtering for accelerated ad conversions

Keymob as a professional mobile advertising platform, in order to accelerate the conversion of advertising, the introduction of new features: advertising delayed filtering function.

With the advent of the mobile internet era, people in the mobile Internet, limited by the size of the screen and keyboard, finger press and slide operation, it is easy to press the wrong button or press the wrong buttons. The industry calls this phenomenon the "fat finger" (fat finger) effect, and is most likely to appear in the phrase "fat finger syndrome" (Fat-finger syndrome).

Fat finger phenomenon also exists in the commercial advertising, because users are not actively willing to click on the ads, these delays corresponding conversion efficiency is very low, seriously hurt The advertiser ROI, so you need to filter this part of the click. Keymob's research and development team has passed a number of technical product practices, introducing delayed filtering to help advertisers save money. Ad bit Click Distribution data shows that The advertiser's download cost is reduced by 10% by the delayed optimization of the off button.

Artifact one: Coping with the "fat finger" edge effect

The "fat finger" edge effect refers to the fact that the user's fingers are too large or improperly manipulated to focus on the edge of the ad bit.

For this type of click, Keymob will detect the click position of the ad in real-time after the click occurs, and the "Edge effect" click Is not billed.

Artifact two: deal with the "fat finger" off button wrong operation

In addition to the above-mentioned common fat finger edge effect, Keymob research team found in the daily analysis, in the advertisement Close button's periphery appears the hotspot, belongs to the user when closes the advertisement to have the delay question.

For the close button around the phenomenon of late, Keymob's research and development team exclusive original use of "Edge detection model" real-time detection of delayed, does not incur a deduction, effectively protect the advertiser budget spending. For the corresponding ad position, pre-filtering and filtering, the ad-click Distribution data shows that The advertiser's download cost is reduced by 10% by the delayed optimization of the off button.

Keymob as a professional mobile advertising platform, will provide the majority of users with better and more effective service, to achieve a win.

Keymob ad delay filtering for accelerated ad conversions