Kingsoft CEO claims that mobile phone ads are used to make profits for developers

Recently, Kingsoft Software CEO Zhang HONGJIANG to the United States to participate in the GMIC-SV event, to the media admitted Kingsoft mobile guard has received advertising revenue. As soon as the message was sent, the industry was in a storm. It turns out that Kingsoft recently announced a high-profile blocking of third-party mobile phone app ads, but now the CEO has revealed that its mobile phone security software has made a profit by pushing ads, and netizens have questioned its "double standard ", later, other Jinshan executives, marketing directors, and customer service expressed a conflict with Zhang HONGJIANG's remarks.

Kingsoft Software CEO Zhang HONGJIANG revealed that Kingsoft mobile app has received advertising revenue

It is understood that Kingsoft had previously publicized its "Mobile Phone advertisement shielding function" in a high profile, and the "one-size-fits-all" approach was collectively resisted by 19 app developers and advertising agencies, including domob and touch technology, it is said that Kingsoft has ruined the efforts of mobile app developers. The vast majority of incircle people also believe that malicious mobile phone advertisements should have certain judgment standards and should not be killed with a single stick. This will cause many innovative mobile developers to be killed because they cannot earn income and affect the development of the industry.

Subsequently, many netizens found that Jinshan mobile phone software had its own advertisement push behavior. Zhang HONGJIANG revealed that Jinshan mobile phone software had received advertisement revenue, but confirmed this fact.

Zhang HONGJIANG also told the media that he is about to cooperate with an overseas mobile phone advertising company called tapjoy. In the future, when using Kingsoft products, users will be able to choose to pay or receive built-in advertisements of Kingsoft Software. Insiders believe that this is an advertisement similar to the "integral wall", which cannot solve the problem of user traffic and mobile phone fee consumption caused by advertisements.

What is confusing is that after Zhang HONGJIANG admitted that Kingsoft's mobile phone security software received advertising revenue and disclosed the next plan, Kingsoft's marketing director and vice president of Kingsoft immediately stood up to deny the CEO's statement, kingsoft Customer Service also insisted that there was no advertisement for the mobile phone drug overlord, and the boss and his staff held a word separately, so they could not help but provoke outsiders to guess.

Kingsoft Network Marketing Director Jin Lei said, "Kingsoft mobile guard has no advertising revenue ." And said the media had misunderstood Zhang HONGJIANG's statement. A vice president of Kingsoft said, "Mobile Phone drug overlord has no advertisement and no advertising revenue ." Kingsoft micro Customer Service replied: "The edited title has been corrected ." Netizens believe that Kingsoft is using a unified Statement of "Media misunderstanding" to eliminate adverse effects.

In addition, when the reporter asked why the advertisements pushed to his mobile phone software gave a green light, Zhang HONGJIANG said: "There must be a distinction between mobile phone advertisements ." In other words, Kingsoft only blocks specific advertisements. In this regard, the mobile app developer sixi was very angry. "It is not wrong to intercept malicious mobile phone advertisements. However, if we intercept malicious mobile phone advertisements based on different vendors, it is obviously a private no-fly zone and a malicious competition, this is also a disrespect for the entire industry."

At present, although Kingsoft public relations is making every effort to deny the "advertising profit statement", Zhang HONGJIANG himself did not respond to this statement, just as the CEO said. At the same time, many app developers and advertisers who are damaged by Kingsoft's "castrated" advertisements are also paying close attention to this issue, saying "you must discuss it ".

Source: bear online