Launched more than 40 consumer electronic products. HP's new strategy focuses on China

On October 16 and May 16, IT giant Hewlett-Packard launched 40 consumer electronic products in Shanghai. Christopher Morgan, the new Senior Vice President of the HP Asia Pacific print imaging and consumer market group, personally assisted the company in launching its biggest autumn digital product offensive in the Asia Pacific region.

Most products are first introduced to China

HP's new product was launched in the most fashionable region "Xintiandi" in Shanghai. Hewlett-Packard has set up a scene in Xintiandi's restaurants, nightclubs, and household goods stores to imitate real life, while 120 media reporters from across Asia are in these scenarios, experience the pleasure of using HP Digital Images and digital entertainment.

It is understood that this release of new products include: with innovative and ultra-wide digital cameras, new multimedia center PCs, real-time cinema digital projectors, entertainment laptops, etc, most of these popular products in the United States are in China for the first time. In the newly opened nightclub in Xintiandi, HP also released the new ink brand vivera, which can print digital photos for more than 110 years.

Despite the many distinctive products, HP did not separately emphasize the 40 new products, but focused on the overall product strategy and consumption method. Christopher Morgan said: "HP wants to bring an overall and pleasant personal digital experience to consumers in China ."

Acceleration of specialty store construction