Lean entrepreneurship practice: Version 2nd

Lean entrepreneurship practice: Version 2nd
Basic Information
Original Title: running lean: iterate from plan A to a plan that works, Second Edition
Author: (US) ash Maurya [Translator's introduction]
Translator: Zhang Yu
Press: People's post and telecommunications Press
ISBN: 9787115305404
Mounting time:
Published on: February 1, January 2013
Start: 16
Page number: 1
Version: 1-1
Category: Computer

For more information, lean entrepreneurship practices: Version 2nd
Introduction
Books
Computer books
Lean entrepreneurship practice: Version 2nd integrates the essence of lean entrepreneurship, customer development, business model canvas, and agile/continuous integration to explain the lean entrepreneurship practice. The author combines his own entrepreneurial projects with a large number of real cases and incorporates the wisdom of some great entrepreneurs to create a system for thinking, verifying, and releasing products. Those who want to verify their creativity, solve practical problems, and desire to have a successful career can regard this book as a clear practice plan, a clear entrepreneurial road map, and a practical guide, or a set of methods that are used repeatedly.
Lean entrepreneurship practice: Version 2nd is suitable for developers and programmers, company managers, CEOS, and anyone who wants to start a business.

Directory
Lean entrepreneurship practice: Version 2nd
Part 1 Road Map
Chapter 2 Basic Concepts 2
1.1 Step 1: Write down plan A 2
1.1.1 remove the ideal "self-composition" 2
1.1.2 seize your business model 3
1.1.3 your product is not equal to "product of your startup company" 5
1.2 Step 2: Find out section 6 with the highest risks in the plan
1.2.1 three phases of entrepreneurship 7
1.2.2 transformation-Product and Market match-optimization 8
1.2.3 when will investment start? 10
1.3 Step 3: system ground test plan 11
1.3.1 definition of the experiment 11
1.3.2 basic iteration mode 12
Chapter 13 How is this book made 13
2.1 Case Study: How did I write this book 13
2.1.1 understanding 13
2.1.2 determine solution 14
2.1.3 qualitative verification Solution 15
2.1.4 quantitative verification scheme 16
2.1.5 have you finished writing this book? 17
Part 2 Write down plan
Chapter 2 create your own lean canvas 20
3.1 use brainstorming to find potential customers 20
3.2 Create lean canvas 22
3.2.1 questions and customer groups 24
3.2.2 unique selling point 26
3.2.3 solution 29
3.2.4 channel 30
3.2.5 income analysis and cost analysis 34
3.2.6 key indicators 37
3.2.7 threshold advantage 39
3.3 It's up to you 41
Part 3: Find out the most risky part in the plan
Chapter 4 select entry 44
4.1 what is risk 44
4.2 business model priority 46
4.3 external personnel seeking advice 49
Chapter 2 experiment initiation 52
5.1 set up a problem/solution team 52
5.1.1 abandon the old department system 52
5.1.2 team should be simple, but it should be enough 53
5.1.3 it is best not to outsource the problem/solution team 54
5.2 how to conduct experiments effectively 54
5.2.1 target speed, research, and focus 54
5.2.2 determine a key indicator or objective 56
5.2.3 no extra work 56
5.2.4 your assumptions must be verifiable. 58
5.2.5 qualitative verification and quantitative verification 59
5.2.6 associate evaluation results with specific actions 59
5.2.7 create a public report 60
5.2.8 exchange learning experience more, and the sooner the better 60
5.3 systematically resolve risks 62
Part 4 system test plan
Chapter 1 customer interview 66
6.1 don't engage in the questionnaire survey and focus group any more. Thank you 66
6.2 talking is not easy 67
6.3 search for respondents 71
6.4 objection 73
Chapter 4 Customer interviews on Issues 76
7.1 learning objective 76
7.2 verify the problem 76
7.3 falsified assumptions 78
7.4 start Question interview 79
7.4.1 welcome speech (opening remarks) 80
7.4.2 collect statistical data (verify Customer Group) 81
7.4.3 story telling (background of Problem description) 81
7.4.4 question rating (verification question) 82
7.4.5 explore the customer's world view (verification problem) 82
7.4.6 Summary (Subsequent arrangements) 83
7.4.7 record result 83
7.5 do you know your problem? 85
Chapter 1 customer interviews for solutions 90
8.1 learning objective 90
8.2 verify solution 90
8.3 testing product price 93
8.3.1 do not ask customers how much they are willing to pay and tell them how much they are willing to pay 93
8.3.2 do not make registration easy and make it troublesome. 94
8.3.3 solution interview 95 from the perspective of Aida
8.3.4 differences between solution interviews and recommendations 96
8.4 falsified assumptions 96
8.5 formally started solution interview 98
8.5.1 welcome speech (opening remarks) 99
8.5.2 collect statistics (verify Customer Group) 99
8.5.3 story telling (the background of the problem) 100
8.5.4 demo (verify solution) 100
8.5.5 Price Verification (income source) 101
8.5.6 Summary (continue to ask) 101
8.5.7 record result 101
8.6 you cannot find a problem worth solving 103
Chapter 1 release version 9th 1.0
9.1 product development hinders learning 106
9.2 streamline MVP 106
9.3 continuous deployment 108
9.4 activation process 110
9.5 create a publicity website 112
9.5.1 promotion website resolution 113
9.5.2 homepage element analysis 114
Chapter 4 Preparation for evaluation 10th
10.1 action indicators 116
10.2 people-oriented indicators 117
10.3 simple funnel reports are not enough. 118
10.4 introduction to group analysis 119
10.5 how to establish conversion rate Information Board 121
Chapter 1 customer interview for MVP 11th
11.1 learning objective 122
11.2 construct verifiable assumptions 123
11.3 MVP interview started 124
11.3.1 welcome speech (opening speech) 125
11.3.2 display homepage (unique selling point of test) 126
11.3.3 Price page (test price) 126
11.3.4 registration and activation (test solution) 126
11.3.5 conclusion (keep feedback channels open) 127
11.3.6 record result 127
Chapter 2 Verification of customer lifecycle 12th
12.1 simplify feedback 129
12.2 identify problems during the trial period 130
12.2.1 acquisition and activation phase 131
12.2.2 customer retention stage 131
12.2.3 revenue 132
12.2.4 reputation 133
12.3 are you ready to officially go online? 133
12.3.1 launch standard 134
12.3.2 3, 2, 1 ...... Launch 134
Chapter 1 do not accumulate functions 13th
13.1 features must rely on birth, not accumulation of 139
13.2 implementing the 140 Principle
13.3 limit the number of functions under construction by 140
13.4 process function requests 143
13.5 function lifecycle 144
13.5.1 use Kanban to track functions 144
13.5.2 detailed procedures and steps 146
Chapter 4 assess the degree of matching between products and the market: 14th
14.1 what is product and market match 149
14.2 Sean test 150
14.3 focus only on "correct" indicators 151
14.4. What about 152 of revenue?
14.5 do you want 152 of your products?
14.6 "market" in product/market match 153
14.7 conclusion 159
14.7.1 network effect Product Design Model 159
14.7.2 Design Model for multilateral products (trading market products) 161
Chapter 2 Summary 15th
15.1 what to do next 163
15.1.1 163 after matching Product and Market
15.1.2 have I fulfilled my promise? 164
15.1.3 keep in touch. 164
15.2 learning resources 165
15.2.1 book 165
15.2.2 blog 166
15.2.3 tool 166
Appendix provided information 167
Index 192

Source of this book: China Interactive publishing network