Learn attention Marketing from sister Furong

Source: Internet
Author: User
Sister Furong, a recently on the network with "incredible speed leap up red" girl, a unprepossessing, the text is not surprising but attracts the public eye girl. Why did she become famous? There are many social, cultural and other factors behind nature. However, from a marketing standpoint, her fame is related to her conscious or unconscious use of various "attention marketing" strategies.
"Eyeball" that is attention--the most valuable and scarce resources in the network age, is every enterprise "to find her thousands of degrees", regardless of the financial resources to pursue the goal. As marketing experts have said, "Marketing has become a competition for consumer attention." Sister Furong can become a "green clump in a little red", and deduction for the attention of the public, if there is no special place, attention will certainly not favor her, let us jointly from sister Furong to find the path of the company can learn from the place.
Accurate grasp of consumer attention
In an age of high popularity and rapid transmission, the best way to attract attention is through the Internet. A new survey by the Academy of Social Sciences shows that for netizens, the Internet, as a source of information, is more important than any other media in terms of television, newspapers, radio, internet and many other media. And to attract the attention of netizens on the Internet, we must understand the consumer psychology of netizens. Miko Mi, bamboo Shadow Green pupil, Rascal Yan, Furong sisters do not necessarily study the consumer psychology of netizens, but they clearly know the key needs of netizens, common demand is what, otherwise, how they will "off" Ying and out?
Internet users of the main purpose is to obtain information and entertainment, in the leisure and entertainment, for the "color" attention has always been the focus of many Internet users eye focus. And do not say "yellow" site once flourished hot, single from many websites about "sex", "color" and so on become the most popular search words can be glimpse. Further, in the existing 94 million netizens, male, unmarried, 25-year-old users of the proportion of 60.6%, 57.2%, 51.7%, occupy the main position of the number of netizens. The common demand of these male netizens in the youthful impulse period is self-evident.
Sister Furong is a large number of netizens are looking at the attention of women, in the sex of a big fuss, illustrated to meet the needs of netizens. Imagine, Sister Furong's famous if really like what she said with men, and the body does not matter, relying on her several so-called S-type pose, a few talk about the hardships of life articles, to win attention is impossible. The key is sister Furong to male netizens bare "mind", with straightforward language, real feelings recorded the process of its breast development, which not only caught the netizen for "sex" demand, but also meet the Netizen's private desire to peep. In men's eyes, women's breasts are undoubtedly the most sexy part. It can even be said that a woman's breasts from a certain angle is a man's gentle trap. Sister Furong as a woman to grasp the psychological, strong victory, precision "hit" a male netizen.
Enterprise marketing is not so? Grasp the consumer's demand is the starting point of enterprise marketing, without a deep understanding of consumer demand to attract consumer attention is not easy. Nowadays, many of our companies complain that their products don't attract the attention of consumers, but they don't grasp the changing needs and key attention of consumers.

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