Lei Jun's path to the village is the same as that of the village.

After the release of redmi, the market trend is that Lei Jun "takes the road of others and leaves others nowhere to go". This is the widely used low-end mobile phone market in China. It is a strategic need and a situation that rebuss can bring a low-end mobile phone with no characteristics into such a big position.

In the Internet circle, rebuss must be among the best in order to rank out the ransomware. I just said, "The people with mobile phone screens exceeding 4.3 inch and 80% inch do not agree." Then I used 4.3 inch Xiaomi 2 and 4.5 inch Xiaomi 2a to block my mouth; i'm just saying that "we will focus on high-performance, cost-effective fever-grade mobile phones ...... Regardless of the mid-and low-end configurations, "the 4.7-inch 799-yuan low-end red mi mobile phone debuted again.

After rumors that Red Rice has been published for a long time at a low price of 799 yuan, it is revealed that Xiaomi's public relations are flushed with exaggerated rhetoric, such as "suspense", "$2 billion investment", and "thousand yuan artifacts, redmi is actually very simple: rebuss, however, made another low-end tent product with no features at the top of the CPU with the usual method of Xiaomi, then we will use the huge water army and the so-called opinion leaders to make crazy hypes.

That's all! It is no wonder that meizu's yellow chapter will criticize leibuss for "no bottom line ". However, it is clear that rebuss is not just trying to beat the ground. In my opinion, Xiaomi's Red Rice push is both a strategic need and an inevitable situation.

1. Red Rice is a typical low-end tent product. 4.7 inch HD screen, 1.3 million front camera + 8 million rear camera, 2000 mA battery, 1g RAM + 4G Rom memory, mt6589t CPU, in addition to mt6589t is also a new product this year, other hardware configurations of Red Rice lags behind at least one generation of mainstream mobile phones, and even lags behind Xiaomi 1, which was released two years ago. Using a slightly leading product as a canopy, Other Products Use common or even relatively backward components. This is a traditional method of using some fake mobile phones as a tent product. Xiaomi just used its influence to repeat it and make it more influential!

2. The price of 799 square meters is reasonable. Many people are surprised by the price of 799 yuan in Red Rice. Indeed, compared with Xiaomi 2, Red Rice has pulled out the price space of Yuan. This shocking effect is exactly what leibuss needs to spread. But don't forget the configuration of Red Rice tent products and the properties of internet mobile phones-from the perspective of hardware configuration alone, 799 yuan of Red Rice is just reasonable, compared with traditional mobile phone brands, internet mobile phone brands have a high cost-performance ratio, which is true for Xiaomi and cola. Red Rice is the most cost-effective quad-core mobile phone of less than yuan, while cola 2 is the most cost-effective quad-core mobile phone of more than yuan.

3. Fever is the end of the road, and experience is the king. After the release of Red Rice, leibuss began to change its voice to say that it would be a mobile phone with good experience. Before that, Xiaomi had been sticking to the fever mobile phone model, that is, the architecture that is constantly improving the CPU performance and the courage to improve the CPU performance, use a high-end CPU to create a tent-type product. (If you are not satisfied, you can check whether there are any innovations in Xiaomi's products besides the CPU ?). When the CPU core battle and clock speed war have reached the end of the road, fever is destined to be the end of the road. The dream of the big Cola Mobile Phone is "to achieve the ultimate mobile Internet experience on mobile phones". A mobile phone that provides users with a good experience is the direction of internet mobile phones. Frankly speaking, big Cola is not doing well enough. Welcome to the return of rebuss and Xiaomi. Let's work together!

4. Xiaomi is not making a mobile phone, but robbing users of the portal. I agree with many netizens that Xiaomi, which is valued at $9 billion, is no longer a hardware company. Many people still do not understand the core of the internet mobile phone model created by rebuss. Compared with other Internet companies that burned money to rob users in the early days, they started with a platform-type mobile phone that more than 1 billion consumers just needed, it is no longer important to make profits in the early stage of hardware. Besides, it is just around the corner to make money without losing money to users. The core of Xiaomi's users is miui. Before Luo's hammer ROM and Cola's coos and other Internet attributes become available, Xiaomi needs to get more users first. As rebuss said, after all, less than 1000 yuan is the largest user market.

5. Will Red Rice ruin MTK's high-end path? After the release of redmi, Sun changxu, an international e-commerce teacher, wrote that MTK was "a few dollars in tears ". I basically agree with instructor Sun's point of view. mt6589 and the next eight-core mt6592 are important layout for MTK to impact high-end challenges to Qualcomm, leibuss uses mt6589t to build a high tent for the 799 yuan redmi, but it may also further deepen the brand of MTK's low-end, crushing its dream of high-end management after several years of painstaking efforts.

6. Smart phones are no longer in the "fight for u" era. Balanced water barrel products can bring a good experience. I spoke to the MTK leadership about the previous point of view. He expressed helplessness for the potential risks, but said this point that I think is very reasonable. In fact, in the cost structure of a high-end smartphone, the CPU cost is less than 20%, and the screen, memory, camera, and battery become the core of the product experience. Xiaomi has always been using CPU as a high point to create tent products. How long can it fool users?

7. Who is in the revolution? Who is crying? I still agree with my hands sun changxu's judgment on the market trend after the release of redmi. rapos "takes the road of others and makes others have no way to go ", this is a widely used mobile phone market in China's low-end shanzhai. When the first generation of big cola was released, I once stated that big cola should use its own cost effectiveness to drive the cottage machine out of the large screen market above 5, at the same time, we also hope that Xiaomi can clean up the cottage in a small size below 5 inches. Now, rebuss is taking action, and cool is coming!

8. Red Rice is a product that can be sold well and delivered. Rebuss can put a low-end cell phone without any characteristics into such a big position, envy and hate! Big cola needs to cheer!

All Chinese brands need to cheer! Over 0.5 billion mobile phone markets and Larger mobile internet opportunities each year can accommodate more Xiaomi and cola! Those brick houses that advocate "XX mode cannot be copied" let us give him a cold look, and then firmly move forward!