Lei June went to Lenovo, dry to share the whole audience speechless, except applause

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Lei June to Lenovo's wonderful speech let the whole people are intimidated, from his share, we can distill out some lei June operation Millet ideas and ideas.

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1, the concept of enterprise. Long Green, we must do two: the first real material, the second worthy of conscience , such as the Hundred Years Tong Ren Tang. are there any thousand years of business? Actually there is, religion. Religion is actually faith.

So, no matter how many years, want to become a lasting career, you have to have ideas, and to turn this idea into faith. Although religion has never been included in the business category, and as far as possible to avoid business linkages, but the existence of religion itself is the enterprise want to grow green inspiration.

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This idea is very scary to use in the enterprise.

2, products. What we Chinese need, first of all, is good stuff, not just cheap stuff. Today's China is already an era of product surplus, if you do not seriously to do the product well, that is the flicker . to do a good job, to believe in word of mouth, and reputation is part of the faith.

3, Brand. Brands based on word of mouth are the strongest and most indestructible. Experience from the seabed, word of mouth stems from super-expectations . the best product is marketing, the best service is marketing, good things everyone will be willing to help you promote.

advertising This thing, half valid half invalid, but more effective than advertising is word of mouth. Word-of-mouth is not new media marketing, its essence is to carefully ponder how products and services can impress consumers , this is the key.

4, business. low margin, high efficiency is kingly , learn Wal-Mart,Costco. Simplify the complex things, less is more.

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5, business model optimization. Mode optimization- -----eliminate the middle channel, the retail store, do less, and simplify the process with the smartest people .

such as mobile phones, in fact, the establishment of national sales channels, flagship store these do not need to do a good job, open a website, and other users to buy home, is the best mode.

Xiaomi used a lot of model innovation to improve efficiency, only in this way, the cost can be greatly reduced. The core of e-commerce is efficiency. This model has advanced nature, superiority, but if does not manage the good cost, it is difficult to make the money.

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Lei June went to Lenovo, dry to share the whole audience speechless, except applause