Leisure Fish net will push personal credit product "free Fish number"

"If you don't have a trust mechanism to share an economy, the chances of failure are very high," he said. August 23, in the "2016 China (Chengdu) Mobile E-commerce Annual Meeting", Alibaba Group Leisure fish business Director Wei Wei put forward "the first trust system, after the sharing of the economy," the clear view. He also announced that the free fish will soon be introduced to share the economic platform of the credit products free fish number, users can show their personal "credit sharing."

Leisure Fish is born in June 2014, Alibaba's innovation business, in Wei Wei view, leisure fish in a short span of two years to grow into the country's largest trading community of idle goods and share economic platform, the secret lies in the "trust system", and "trust" is the future to share the core of economic entrepreneurship.

　　No trust is hard to scale

"Leisure fish is from Taobao grow out of the business, to share Alibaba's best technology, security control and large data system." And the fast development of leisure fish can not be ignored one reason is: from the beginning of the docking Taobao level, Alipay real-name certification, sesame credit, micro-blog accounts, such as real-time presentation of the user's data. ”

"The credit system is like sharing the economic development of hydroelectric coal, if the trust of the basic environment is not well built, there will be no good user experience, the efficiency of the platform will be greatly reduced, the scale will be difficult to do." ”

The Wei Wei industry refers to the community "fish Ponds" based on geographical location or interest, the number of which has increased from 125,000 this March to the current 210,000, which is the important carrier of the leisure fish community attempt and trust system construction. In the graduating season of 2016, 117 colleges and universities such as Fudan University, Wuhan College, Xinjiang Normal University, Sichuan Conservatory of Music and northeast Normal University held the "fish-fishing-line market".

The data shows that the current user interaction rate of leisure fish is as high as 43%, and the community interaction rate is closely related to the transaction. Wei Wei revealed that through interactive behavior, the probability of user turnover will be increased more than 10, 20 times times.

　　"Free fish number" helps to build personal credit sharing

At present, in the leisure fish has appeared a lot of goods outside the share, including time, space, skills, life services, such as housing rental, the spring Festival to everyone to write couplets, girls handmade pastry class.

"We don't have the consciousness to push, these are the spontaneous emergence of users." "Wei Wei believes that these broader user needs encourage leisure fish to further develop a credit system that is suitable for the entire economy.

Wei Wei revealed that the free fish will soon launch the "Free Fish Number", which is a combination of rules trust mechanism and Community trust mechanism of new products, can allow each user to show their "share of credit", everyone in the community interaction and transactions can be more active.

May 2016, with Alibaba's auction business "fit", the free fish began to actively explore and integrate including idle goods trading, idle fish auctions, idle fish, such as a variety of business forms. On the basis of the in-depth study of classified information and electric quotient model, the leisure fish insists on using the concept of community and sharing economic model to explore the efficient mode of goods trading and life service market in mobile times.