Lenovo x300: successful products, pricing for failures

Lenovo's x300 was once proud of countless Chinese people. After all, no matter performance or innovation, the x300 is no longer behind Apple's MacBook Air. Although its release time is slightly longer than Apple's, there is no denying the success of x300 as a product, but it does not want the failed pricing policy to damage x300, which will certainly affect subsequent sales.

Compared with foreign markets, the x300 has two versions available in China, with no 3-core optical drive battery 1 GB memory and 6-core optical drive 6-core battery 2 GB memory, while the foreign x300 has three versions. The price of the low-end version is 24999 yuan, and the price of the high-end version is as high as 34999 yuan. The price of the corresponding foreign models is 2476 US dollars and 3000 US dollars (equivalent to 17548 yuan and 21262 yuan respectively ). Compared with Apple MacBook Air, the price for low configuration is much higher than that for configuration or even higher. What's wrong with Lenovo?

According to Yi Xiaohui, general manager of Lenovo Greater China commercial department, most computer products have different price differences in different countries, which is related to the positioning of a brand in the regional market and labor costs. Yi Xiaohui stressed that China's consumption ability is no longer comparable to the past, and there are more and more consumers in China. Moreover, think has accumulated a large number of enthusiasts over the past few decades. Lenovo is very confident in the sales prospects of the x300.

According to Mr. Yi Xiaohui, we can understand the reasons for Lenovo's pricing. In China, x300 is positioned as high-end, and mainstream in the United States. In China, labor costs are high and labor costs in the United States are low, there are many rich people in China, less rich people in the United States, more enthusiasts in China, and fewer enthusiasts in the United States. Lenovo determines the price difference between China and the United States based on such conditions.

In conclusion, the old saying goes that the Chinese are richer, the rich in china prefer to pay for high prices, and the consumption of Chinese people is irrational, A foreign friend on the path to Macao was surprised by the wealth of Chinese people, because passengers traveling back from Macao to Shanghai always carry a large number of world-renowned brands. The key question is, is the x300 really a luxury? According to the foreign prices of x300, the value of its luxury goods is not seen. Lenovo's global price of x300 is the mainstream computer. How can it become a luxury in China?

For successful products and prices that fail to be priced, Lenovo's explanation of high pricing will undoubtedly be silly and stupid. It will take the rich people in China as monkeys and put ThinkPad enthusiasts on the chopping board, is it true that all the people in China are drunk and Lenovo's decision makers are sober?

Unlike Apple MacBook Air's positioning in the mainstream market as soon as it was proposed, Lenovo has not been able to develop a century-created product for more than 20 years, and should have given full play to its advantages, to seize the market that Acer and HP are encroaching on and consolidate their position in consumers, the pricing is so high. I wonder if Lenovo wants to position x300 as a luxury to promote its brand in China, or are you confident in Lenovo laptops?

In recent years, the consumption habits in China are indeed not normal. in foreign countries, only the LV handbags used by upper-level society are available. Many girls in China have been willing to spend a few months of salary, which is also reflected in Apple's iPhone, the reason why many users prefer to buy at a high price is more about vanity. Vanity is generally based on the brand. It should be said that Lenovo does not have the brand charm of Apple and LV, even if an innovative product is launched. Apple's positioning has always been a common consumer, and thinpad, even in the IBM era, is only a business field. The consumption in the business field should be more rational.

A friend once asked which brand of laptop is the best. He thinks ThinkPad is good in single technology, but he still does not recommend it because it is not worth it unless he wants to be a big fan, otherwise, I cannot explain the huge price difference between China and abroad. is Lenovo really hoping to exclude Chinese people from a rare and innovative product?

An excellent company like Lenovo in China is not easy, and it is difficult to produce an innovative product like x300. It is because Chinese consumers have made Lenovo an achievement, it's not worth doing this !!! (Author: laomiao)

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