Let's talk about why "My name is Mt online" is on fire.

As a world of warcraft veteran player that has been AFK for a long time, he recently became addicted to his mobile game "My name is Mt online. Since the launch of this game in March, the number of daily active users has reached nearly 2 million so far, which is remarkable. Even the children I 've been so eager to learn every day for the past two years have been ruined. This shows that this game is naturally very attractive to players. So what makes this game so popular?

I. Good Environment and background

1. Mobile phone hardware update

The Wintel alliance effect on the PC end still exists on the mobile phone end. In recent years, with the continuous development of mobile phone hardware, the effects and experience of mobile games have also improved, which in turn promotes the acceleration and upgrade of mobile phone hardware. From Single-core to dual-core to quad-core CPUs, the architecture is constantly upgraded, GPU performance is constantly improved, and mobile phone screens are constantly evolving. This gives game developers a wider space. Compared with a few years ago, mobile games have made a qualitative leap in both data processing capabilities and the precision of pictures. They are no longer simple and rough pictures, but high-quality games. Therefore, hardware support is crucial for making excellent Games.

2. Popularization of Wireless Networks

For a mobile online game, the speed of network connection is critical for connecting to the network. The popularity of WiFi and the rapid growth of 3G users have solved this problem to some extent. Although China cannot achieve full-city Wi-Fi coverage, almost all companies and households in the first-tier cities have wifi, players can easily access the network in these long stays. On the other hand, 3G users grew rapidly. In 2012, the growth rate of 3G users in China was 88%, and by January 2013, the number of 3G users in China had reached 0.234 billion. The 3G network means a higher speed and more traffic, which can greatly promote the development of mobile online games.

3. Overall Development of the mobile game industry

With the popularization of smartphones, people are spending more and more time on mobile terminals, and are increasingly adapting to this fragmented experience. Hardware updates give people a similar PC experience on the mobile end. The popularity of Angry Birds, Fruit Ninja, and other games has largely promoted the mobile gaming industry, more and more people choose mobile games to spend their leisure time. With so many users, such a large market also attracted more developers and made various games. Although most of them are silently unknown, so many developers, there will always be several games that will trigger the market, and this will attract more users. The acceptance of competitor games is constantly increasing, and the market is growing. This is an opportunity for good products.

4. World of Warcraft background

The above is a big environment, and for this game, the most important background may be the World of Warcraft. World of Warcraft has a strong influence in the hearts of Chinese players, while world of warcraft players are elites among Chinese players. Although World of Warcraft is not as popular as it was a few years ago, it still has deep feelings for World of Warcraft, because World of Warcraft is not only a game for many people, but more importantly a period of time or youth. So when "My name is Mt" shows the occupation, skills, copies, and other factors in World of Warcraft in the form of cards, it will still arouse memories of many old players. Although the form of the game is completely different, in the face of every boss, it will still be unable to think of the scene in World of Warcraft, or that time, it is also empathy. Through publicity, at least many old players of World of Warcraft will try again through their mobile phones, which is very important for getting seed users in the early stages of the game. As to whether the players remain, it is the specific design of the game, but the background of World of Warcraft has attracted enough attention.

2. exquisite design in the game

I have seen Shi Yuzhu's eight-character strategy on online game players: "Glory, goal, interaction, and surprise ". Glory: The first thing a player needs to do when playing a game is to gain respect from others (or himself. A specific target should exist on any time node, and the short-and mid-term targets must exist at the same time. Interaction and friendship are second only to the pursuit of glory in online games. Surprise is actually randomness. If there is no randomness, there will be no playability and no game. These ideas are mostly based on PC-side online games, but they are also quite trial for mobile online games. I personally agree with them, so I 'd like to share them with you. In my opinion, "My name is Mt" has done a good job in two aspects: the goal and the surprise, the glory, and the interaction.

1. Strong Targets

A strong target means that players always know what they want to accomplish and will try various ways to accomplish this specific goal. In my name is Mt, there are two clearly defined goals: one is to make a copy, similar to the form of a pass, and the other is to compete with players in the arena, as far as possible to eliminate the various challenges of players. Upgrading, improving leadership, developing various amazing cards, drawing, and other activities are all centered on these two purposes. Players are very clear about what they want and will start various actions for the target. If the target cannot be achieved, the players will keep thinking about it and keep trying various methods. Once the target is achieved, players will gain a sense of accomplishment and satisfaction. In fact, this is their own glory. At the same time, there will be a next goal to push players to continue their actions.

2. Great randomness

Randomness in combat:

As an automatic combat card game, you can hardly experience the pleasure of operation. It would be a boring experience if you beat each battle. When the strength of both sides is very close, the random factors in the battle dominate the results, maybe one of your own violent attacks, a Miss of Boss skills, or a boss skill hits your Alibaba Cloud security instead of DPS and treatment, so that you will have a copy that has been stuck for several days. It is also possible that the attack will be completed immediately. As a result, the DPS of the boss skill will be dropped in seconds, because no active output is lost. This uncertainty brings pleasure to players and allows them to constantly try. Because of the same configuration, this does not mean that they will not be able to survive the next time.

Randomness of drop and lottery:

When you watch other people make a step-by-step evolution of cards, you suddenly find a Star Card (currently the highest level). The joy I want to draw is clear. People expect to get it without any effort. At the same time, they want to get the same benefits as others at a low cost. The random drop and Lucky Draw satisfy people's psychology, it also adds a lot of fun to the game.

3. A sense of accomplishment

In addition to randomness, it is very important to play a copy of the card match and position. The automatic combat mode makes us unable to experience the pleasure of excellent operations. However, it is also a pleasure to be a military engineer to win the battle by laying troops. By analyzing the enemy's lineup, we can determine the combination and position of the card and overcome our opponent with observation and analysis capabilities. We can also make ourselves proud of ourselves.

4. Automatic combat mode

Indeed, this mode reduces the pleasure of a lot of operations, but it frees us from both hands to make it easier for us to play games. Mobile phones can be carried with you, which means you can also use mobile phones while doing other things. One level in the replica, three battles. Players only need to click twice to complete the process. During the battle, players can do other things, for example, watching TV, browsing web pages, and resting eyes.

In fact, this method gives the player a reason to play. I can play this game twice without delay or time, it would be nice to do something while playing. One of my two typical scenarios is watching and playing while watching TV at night, and watching TV during the fighting time. When I think it is almost the same, I click the screen to watch TV; the other is to watch the news from the Internet, watch the news during the battle, and put the mobile phone on the table. I almost clicked it. This actually disperses our attention, but we feel that we are doing two things at the same time without delay. Therefore, "My name is Mt" is light enough, but the player is always hooked up. You don't have to focus on the game at all times, and it's not necessarily an immersive experience, this method expands the application scenarios and frequency.

5. Design of daily physical and scheduled activities

In the game, playing copies all consumes physical strength. players have a maximum of 120 physical strength points, and each six minutes restore 1 point of physical strength. After the upgrade, some physical strength will be added. Because physical strength can be supplemented by actual time, if the physical strength is full but not used, it may be a waste of time, because the time is not stopping and you will be given 1 physical strength every six minutes, if your physical strength is full, it means you didn't get this physical strength. This will motivate players to use some physical strength and then wait for time to slowly replenish their physical strength.

This kind of physical design has already appeared on the PC end, but it can exert stronger power by combining the features carried by the mobile phone end. Because PC games have to sit in front of the computer, this threshold is still very high. In reality, we always have a lot to do, even if we want to consume physical strength, there is no condition to sit in front of the computer. While the mobile phone is carried with you, it can consume physical strength at any time, such as on the road, in the toilet, before going to bed, working hours, etc., you can play a few copies in just a few minutes to consume physical strength, this threshold is much lower than the PC end, and users can log on to and play games more easily. This physical design has a better effect on mobile games.

Scheduled activities are activities at specific times. There are usually regular activities every day, but the rewards are different, such as experience, money, and leading card cards. Due to the limited time limit of scheduled activities (some activities can only be played twice a day), players will participate actively during the activity due to the scarcity.

These two designs seem to restrict users (daily physical limitations and activity time restrictions), but they will actually attract more users and have a sense of wanting to get started. The automatic combat mechanism mentioned above reduces the threshold for attention during use and works together with these two designs to drive gamers to play games more frequently.

6. Less traffic consumption

The popularity of WiFi and the growth of 3G users mentioned above, but after all, 2G users still account for the vast majority, especially the student base is very sensitive to traffic, playing a copy is usually more than a dozen MB of traffic than normal players can afford. If the traffic is too high and the game can only be played on WiFi, it makes little sense to expand the scenario mentioned above, because mobile games are meant to be played anytime and anywhere. In this regard, "My name is Mt" is doing a good job. Even if you have been playing for an hour, there is less than 1 MB of traffic. Compared with opening Weibo with images, webpages, and so on, the network is very lightweight, without WiFi, you can still use it with confidence, which also gives users no scrubs in various scenarios.

7. Daily logon rewards

Players will receive different prizes such as gold coins, stones, and daily surprises (usually experience) during login every day. This has no other requirements for players, so there is a low threshold for login, so many players will log in to receive daily rewards. As long as a player crosses the login threshold, there are a lot of possibilities. Some players just want to get the reward, but since the game has been opened, you can't help but do something else (such as me ). Therefore, this method is used to attract users and then many users must perform other operations.

3. Real Operation

1. Compensate players

When the server encounters problems or changes the maintenance time, "My name is Mt" will usually compensate the players by issuing the token. This kind of respect for players always thinks that subsidizing players will win the hearts of many players.

2. Many activities

For example, there will be various activities such as anniversary celebrations and new servers. After logging on, you will be given a token or a gold coin, which will occasionally surprise you.

Without knowing it, you may have pulled so many things. Let's take the best of your senses to get it done. "My name is Mt" is a very successful game so far, which is inseparable from the big background environment and detailed design. However, the mobile game market is changing, and card games are now popular. However, the user's taste may change, but it is still necessary to enrich the game content, when a user is tired of a certain point, use a new point to attract users. Just like the World of Warcraft, it's just the beginning. My name is Mt.