Li: "Original news should be more valuable"

First visit

A website unexpectedly equipped with more than hundred people's editing team, produces more than 1000 pieces of original news every day, it specialized website pole along is called "the tradition" the route to start a business seven years, finally decided more direct to withdraw the investment.

After nearly a decade of China's first generation of internet entrepreneurs, Tenkine President Li sigh himself too long, his latest idea is through the sale of original content in the National Spread Advertising Alliance, "No change, the road will go to the end." "Newspapers should do the same," Li said. "Li Zhi's other identity is the" computer newspaper "president.

"I've missed a lot of chances."

Reporter: You venture for many years, has been evaluated as the best good, why this sudden change?

Li: In fact, I missed a lot of opportunities, peers have talked about IT professional web sites are looking up to me, watching our products every day, and then they look more and less, and then simply do not care. These seven years Tenkine actually very hard.

Journalist: Is this the biggest change in seven years? Do you worry that the company will decline if you don't change?

Li: In my vision, this is the best way to achieve a breakthrough, if the original, perhaps in two or three years, the development of the end.

Journalist: Is it difficult to increase income?

Li: From the marketing revenue of two to 300 million, China's it media, according to traditional thinking, do the best media income of not more than 300 million, it is so.

"websites and newspapers should sell content."

Reporter: It is said that your site's editing team and paper media is comparable, and recently hiring?

Li: We have more than 100 editors and journalists, I wonder if there are so many people in your newspaper. We produce more than 1000 original content every day, Sina, Sohu will pay some money reprint, also have media little money also don't pay, Tenkine cost has one-third in content, want to make full use of, original news should be more valuable.

Reporter: The sales content is very similar to the traditional media operation method.

Li: Not quite the same, we sell the content to other sites, perhaps by article, perhaps the entire column packaging. In addition, we actually have to help build websites to help sell ads. In fact, the success of this matter is not only in the content, but also in marketing, my goal is to form an advertising alliance covering the whole country.

Reporter: Which websites will need your content? How many homes do you want to reach this year?

Li: There is no need to eliminate the possibility of cooperation with anyone, medium and large sites this year hope to reach more than 1000. For small "grassroots" sites, we will not receive money at first, once bigger, Tenkine has a considerable advantage to introduce more cooperation, such as attracting advertising.

Journalist: What if someone uses content but doesn't pay?

Li: This reality is difficult to change, but I do not have to charge 3 million or 4 million of the franchise to let him do. If the personal site plagiarism, copy it, but if the long-term view, the collaborators can not only use our content, as well as our brand, marketing can also be divided, why he did not do.

Reporter: This method newspaper also can draw lessons from?

Li: Yes, but to build a newspaper website, if only to do the digest, there must be printing costs, it is difficult to cover the whole country.

"Not on the market for the moment."

Reporter: Why do not want to force in the wireless internet, this is very popular.

Li: We launched a wireless internet service last year, like a mobile blog, a community or something. But the key is that the operator's attitude is unpredictable, the reorganization of policies, I do not understand the next two or three years of development, now can not be expected.

Reporter: Pole community also accumulated many years of popularity, but you did not choose to break through the community this time, because it can not make money?

Li: Not at least in the short term. The community is in fact the media, but now the credibility of almost, big advertisers do not trust, it is impossible to do like Baidu revenue. And the idea of emerging internet start-ups, where young people are interested in doing websites, is mostly short-lived.

Reporter: The domestic professional portal website is listed in many years ago, Tenkine want to log into the capital market, the likelihood has how big?

Li: Joking that the renminbi in appreciation, the hands of so many U.S. dollar depreciation is also quite a disadvantage. It website can be listed, but if the main for financing, but also through a number of models, such as private placement. Pole is temporarily not listed on the pressure and impulse.