Li thought: Consumers and channels are the key to vertical-type websites

As a billionaire CEO, Lee wanted to start the original goal is to make money, "at that time feel able to earn 2 million or 3 million, very satisfied, but when the money more and more, the money turned into a secondary thing, the most important is to lead the team to achieve new goals." ”

2000, Lee wanted to create a bubble net is also engaged in computer hardware, personal and office digital products, information and business site, dedicated to serving the high-income class. A year ago, bubble net opened the Auto House website. Today's bubble net annual income growth rate has been as high as 100%.

In order to share bubble net (pcpop) Vertical website operation experience, recently Eric Network reporter to Li wanted to have an interview.

the profit model of B2B2C

Eric: Now online and offline business income mainly include what?

Li thought: We divide our income mainly divides into two pieces: piece is the media advertisement income. Another is the combination of database and E-commerce revenue, including product distributors, store dealers and car 4S stores and so on. They opened a virtual shop on the platform of bubble net to pay for our fee.

Eric: It is said that you are planning to do business of business-to-business or Business-to-consumer, has it been carried out now?

Lee thought: Our model is more like B2B2C, vertical web site to attract businesses, on the one hand, is facing the existing channels, including physical store dealers, 4S stores, and then let them face customers. I have this vertical type of Web site divided into three, whether it is the car or it, the front of this piece is information, in fact, is the media, this part of the income is relying on advertising. The middle piece is a database, come to our website 90% are to buy things, they have a very strong spending power, this and the portal is very different, the portal may be more lively, these people have a very strong spending power, when they want to spend, we will channel, the consumption power generated by the sales opportunities and channels relative to, These channels in the vertical web site on the platform to open a virtual shop, to attract consumers to create a purchase. It doesn't matter whether it's online or offline.

Eric: So what's the way to provide it now?

Li thought: It is the phone, and then door-to-door, the car over there, we prefer to see, the car 4S competition is very fierce, we are mainly to convert the opportunity to it, rather than buy. I call it, with Chinese characteristics of e-commerce. and vertical web site is the most advantageous, because the vertical site's user purity and purchasing power, than the portal is much higher.

In fact, the vertical site also has two competitors, one is Baidu, the other is Taobao. Baidu's sales cost is much higher, because by clicking in, away from the sales link is very far, and we actually in the sales cost before, so the cost is lower than Baidu. Compared to Taobao, we have a good, because Taobao is a personal sale, and our distributors are media and manufacturers jointly recognized the entity store, so the credibility is guaranteed, on the other hand, the model itself does not impact on either side of the interests, including consumers, consumers in this shopping will be cheaper, And all the dealers on this platform will be more cost-effective, more money, because the cost of the above sales than he opened shop 4S shop is much cheaper, he may sell cars here, Sell 3.4, but he may only need 1 cars or even half a car, the cost is flat, the rest is white money, for the manufacturer, we do not destroy his channel, and even the customer will feel that the manufacturer in support of his channel, so we do is to the whole sales link to the lowest cost, collect is to reduce the cost of part of the money, for dealers, due to his Their sales cost is reduced, they will be willing to better service to consumers, do not need to land, property to work, so will be better service to consumers, such as he will be very willing to door-to-door.

Eric: The car and it seems to be not very much of a relationship, how did you think of it as a product of the transfer to make a car?

Li thought: Three aspects, the first is, like doing it, the car is also our favorite thing, the first is because like. The second reason is that the market for automobiles is very good, which is clear to everyone. Third, in general, we are planning a young person, after graduation, the first thing to think is, to buy digital products MP3 such things, such as income, he may not want to buy a house first, but want to own a car, especially the people who surf the internet. itself it and the car's crowd coincidence is not high, these two more effective coverage of the Internet is very consuming people, because they are consumer products rather than consumption entertainment, will not play cards online every day or bubble in the online games, so we feel that these two groups are very valuable. Another is that this is what we are good at, we do a product, such as a mobile phone, can produce 600,000, 6 million, but you buy in any place in China are the same, the car is the same, we are very good at doing this product.

Eric: What is the emphasis on the development of these two sides?

Li thought: Both sides will be better in their respective areas, for us there is no focus, because it is already an independent team.

the value of community for vertical web sites lies in Word-of-mouth marketing

Eric: I see bubble Net has a bubble community, how much traffic does it contribute to bubble net?

Li thought: I do not think the community now has any too good profit method, the community is not a good way to improve traffic, improve traffic or build product library, most of the traffic is from the product library, the role of the community, at that time mainly want to keep users. This community was started in 2001, when it was totally unintentional, just want to leave everyone here, just did not expect to have 30,000 people online every day. On the other hand the longer term value of the community, just like Zhou Hongyi said, is Word-of-mouth marketing, but when it comes to Word-of-mouth marketing, its vertical website is the best Word-of-mouth marketing, when users buy things on the platform, users will refer to the above other users of the dealer evaluation, than any e-commerce efficiency is higher.

database and interaction are the main features

Eric: Bubble net The most important feature of search and interaction, what are the added value of these two points for bubble net?

Li thought: actually does not call the search, more is lets the user look for the product in the database, database and interaction is one of our characteristics, because in the media this piece, we have done very mature, if only the media, it is not a newspaper or a magazine is not much different, it is not the real advantage of the Internet, Only the traditional media media into the Internet, the real advantage of the Internet is real-time query database, and around the database of interaction, such as consumer interaction between consumers and distributors, this is the real advantage of the Internet.

consumers and channels are the key to vertical class sites

Eric: In fact, many vertical websites are doing similar platforms, so what's the difference between bubble net and them?

Li thought: I think the difference in the future in two aspects, vertical type site has two key elements: the first is, who can master more consumers, real consumers, not just to see the lively. Second, who can master more channels, the channel is to rely on consumers to attract, that is, who can attract more consumers, dealers will choose his sales more favorable site.