Li Xuebong: How do you choose keywords for your operating website?

Li Xuebong SEO site Second: How to choose the Operation site keywords, this article explains Li Xuebong commonly used several choice of keyword way. The first article: "How to reasonably choose keywords to reduce the difficulty of Web site optimization" through the Li Xuebong of this series of Web site practice Case analysis to guide novice friends to optimize their own website, this series of articles Li Xuebong will take a friend of a website as an analysis, Step by step to guide the friend optimization at the same time to guide the Novice friend reasonable optimization of their own website, this series of tutorials every night before 23 o'clock to release a, please pay attention.

Choose the RIGHT keyword is we do the first step of the site, only the choice of the key words, the content of our site, links, structure and so on to go on the right path, the first step is not done well, all the subsequent operations are useless work.

　　What key words are good keywords:

Content related

More searches, less competition

The main keyword is appropriate, not broad

Keywords can not be too special

Keywords should have commercial value

For more information, please see: How to choose the website keyword to reduce the difficulty of website optimization

　　Keyword selection steps:

List the industry keywords you are familiar with.

Discuss with friends around you.

Google keyword tools.

Baidu related Search

Statistical analysis of traffic system to reach the site's keyword analysis

Analyze the competitor's website.

Baidu Bidding keyword analysis

1th, list their familiar industry keywords, this must be their own thinking, list with their own website products related to the more popular search terms, think first.

　　Suggest asking yourself a question:

What problems can your website solve for the user?

Users encounter these problems, will search what kind of keyword?

If you are a user, how do you search for answers to these questions?

What keywords do users search for your product?

As long as have a certain common sense, and understand their own industry, understand their own products, understand their customers, will find more than 10 keywords to come.

2nd, discuss with friends, the first step of their own thinking is limited, can find a few colleagues, friends, and their clients to carry out "brainstorming." Look at what words they are searching for and discuss and record them.

3rd, Google keyword tools

Landing Google AdWords, website address: https://adwords.google.com

Click the "Reports and Tools" section of the blue Navigation, and select "Keyword Tool"

　　

Can fill out their own keywords to search the flow of keywords monthly query, you can also enter a competitor's website analysis of competitors on the page exists on the key words.

　　

The keywords extracted from the site page are generally very accurate.

4th, Baidu related search.

If I am in Baidu search "Chengdu site Optimization" as shown:

　　

Pull the screen to the bottom, there will be a lot of related search, we can select the content of our site and the search terms, and then you can click into a word to see the next level of relevant search, until found and their content is relatively good to do many of the entries so far. It is recommended not to first consider the search engine participle principle, should first find keywords, it is best to accurately match, and then in the exact match based on the principle of segmentation, choose the most suitable and the widest range of words to do the site keyword.

　　

5th, the website can view its own traffic statistics tools, I take the Baidu statistical tools here to illustrate.

On statistical tools, there is a "what search terms are used by visitors"

　　

Here you can see what visitors have used to search your site and click into your site, collect the data to better grasp the needs of their visitors, so as to improve the accuracy of keywords and user experience, but also found many new keywords.

6th, it is particularly important to analyze competitor sites, to view the source files of competitors, to enter the competitor's website click the right mouse button-view "source files." How to analyze your competitor's Web site:

Keywords in the title

Phrases in a keyword

Keywords in the description

Update content to improve the keyword

Key words highlight the situation

Keywords appear frequency

　　

Please analyze the first two pages of Baidu's competitor keyword, summary summary of all keywords.

7th, Baidu bidding keyword analysis, landing www2.baidu.com, if has not appeared Baidu promotion platform, please close the browser again login, registered account number.

　　

Registered account, if you do not want to Baidu bid, then registered phone must be written, or Baidu staff will be endless harassment of you every day.

　　

　　

　　

Well, the above is commonly used to choose the keyword way, of course, the choice of keywords of many ways, you can also use search engine searching suggestions, as well as some webmaster tools and so on. I will not explain them here. In the next section we will combine the actual case "Keyword competition degree analysis and the choice conforms to own website the keyword"

Original article please indicate reproduced from, Li Xuebong Blog, this article address: http://www.xp178.net Li Xuebong: Push a core team member, Blue Flame member, friend help founder one. Welcome to join the "friends to help the website operation Group: 122567971", " Push a meager mutual listen resource group: 26123261 "," Friends to help share group: 15532207 "Tencent Meager (Welcome to listen): http://t.qq.com/lipeng5202 Sina Meager: http://t.sina.com.cn/1679238510