Li Yanhong's entrepreneurship teaches you seven tricks

First move: Two years ahead

When Li Yanhong abandoned his expert doctoral program in the United States and started his own business hard, it was the most popular e-commerce in the United States. Countless people tried to squeeze on this favored online train, and even threw away the industry they were familiar.

Li Yanhong did not follow the major stream into the e-commerce field, but quietly moved to the network search field where few people are interested. He saw the potential impact of search on the online world.

Li Yanhong warned the eager young people that they must have a two-year perspective. Follow the trend and catch up with the trend. What you eat is probably just a mess.

Second TRICK: Less promises and more fulfillment

-- "How long can this project be completed ?"

-- "6 months ."

-- "4 months? I will pay you 50% ."

-- "Sorry, I cannot do it ."

This was a conversation with a customer at the beginning of Li Yanhong's business. Later, the customer told him that he was very satisfied with Li Yanhong's rejection because it reflected that Li Yanhong was a real and steady person, in this way, the quality of his products will be guaranteed.

Third: Borrow money when you don't need money

In the process of starting a business, "Money is everywhere, without money. Every day, companies in Silicon Valley, the United States, have established a mountain school because of venture capital. Every day, there are also companies close their doors because they are shy. Li Yanhong believes that it is necessary to seek investment from investors without the need for money.

This is Li Yanhong's style. He believes that this can ensure that half of the money is still under control. In this case, you can borrow money from investors, and you will be unbeaten. Because "even if I can't borrow it, my company won't crash immediately ".

In this case, a new startup company can behave like a father only when seeking for investment, so that it can discuss specific issues with investors on an equal footing. When investors see that the company's economy is good, they think that the company operates well and they will be happy to invest.

"Do not give the initiative to investors easily, and no one will be happy to give it to investors in the process of starting a business ." Li Yanhong warned young entrepreneurs that "you must borrow the money you need in the next step when you are not short of money ."

Step 4: scattered customers

In the early stages of entrepreneurship, entrepreneurs often laugh because they have one or two fixed large users. "Maybe you can't cry soon ." Li Yanhong said so.

When he first started his business back home, the company mainly served several portals. These websites account for more than 10% of the company's revenue. The loss of any customer will have a great impact on the company's benefits.

"Fate can only be in your own hands, and never be controlled by others ."

Fifth TRICK: Do not pursue profit too early

To achieve profit too early is to greatly reduce the investment in technology.

Li Yanhong believes that an innovative company must invest a lot in technology. In this way, we can keep ourselves in a leading or monopoly position in technology. This kind of leader will surely bring great returns to enterprises in the future. It is irrational to declare profit at the expense of the long-term interests of an enterprise.

6. Focus on your own fields

From its establishment in 1999 to the present, four years ago, online games and text messaging platforms have made a strong debut in the world of the Internet. Many of them have made great strides; A lot of people follow suit, and they also throw their heads. Li Yanhong said that he is only doing one thing: search.

He said many people once encouraged him to get involved in online games, text messages, and other fields, but Li Yanhong did not. In his eyes, his company has a deep potential to explore its own field. All he has to do is to constantly update the field of search.

"In the years to come, Baidu will only develop in the search field ." Said Li Yanhong.

7. Maintain passion

An innovation process is definitely not a smooth sailing process. If you do not have enough passion and passion, it will be hard for entrepreneurs to stick to it. Therefore, Li Yanhong told young entrepreneurs that you should first make sure that you are passionate about your career and then start a business.

"I chose to give up my doctorate to start a business, not for money, but for my love for this industry. At the same time, I do not completely ignore the money factor, but I always believe that in today's society, as long as you give good products to the society, the society will certainly give you more return.

Li Yanhong's entrepreneurship teaches you seven tricks