Links to search engine optimization basics

Resource cooperation between websites is also an important way to promote each other. The simplest way of cooperation is to exchange links. Other website cooperation activities include content sharing, resource exchange, and mutual recommendation. Although the forms and operation methods are different, the basic idea is the same, that is to say, if you have certain marketing resources, you can achieve common development through cooperation. Here we will introduce how to exchange links and precautions.
When talking about the content related to "search engine registration", the second-generation search engine, represented by Google, uses the number of links to other websites as an indicator to determine the ranking of a website. In fact, the exchange of links is also a common means of website promotion. The more opportunities other websites have, the more favorable they will be to promote their own websites. Especially for most small and medium websites, this promotion method is a common and effective method.
Exchange links, or mutual links, or links, are simple forms of cooperation between websites with some complementary advantages, that is, you can place the LOGO or website name of the other website on your own website and set the hyperlink of the other website so that you can find your website from the partner website, to achieve mutual promotion.
The function of link exchange is mainly manifested in the following aspects: Access volume acquisition, impression during user browsing, advantage in search engine ranking, and credibility of visitors increased through the recommendation of cooperative websites. However, there are still some differences in the industry regarding the effect of link exchange. Some people think that websites have very few access requests from links, and some people think that link exchange can not only obtain potential brand value, you can also get a lot of direct access traffic.
The significance of switching links has actually exceeded the scope of whether traffic can be directly increased. More important than increasing access traffic, it is industry recognition and recognition, because in general, websites connected to each other are relatively similar in size, and the content has a certain degree of relevance or complementarity. Only approved by the other party can your website be listed as a partner.
FAQs about establishing exchange links
On the issue of website links, we often see extremely different results. Some websites list many seemingly unrelated websites, from chemical building materials to personal photos, without any additional area, as well as various personal homepages. There are also many websites that do not have links to related websites. Both cases are extreme. Even for normal website links, some problems need to be noted.
(1) Is there a standard number of links?
How many links are enough? This is often a matter of concern to network marketers. However, it may be difficult to determine this standard, mainly related to the status of the website's field. For a website with a strong professionalism, there may be very few websites with content-related or complementary content, so the number of links that may be exchanged is naturally relatively small. On the contrary, public websites can select a wider range of link objects.
Generally, you can refer to websites of the same size as your own content to see other people's situations, if all websites that you think are necessary to link already appear in your linked list, and there are some other websites that are not available, but are also valuable cooperative websites, therefore, we should think that the work is very effective. However, new websites are constantly emerging, and the list of collaborators will grow longer and longer when the exchange of links is not over. This is a good phenomenon. In short, there is no absolute quantity standard, and the quality of collaborators (access volume, relevance, etc.) is also an important parameter for evaluating interchange links.