because the logo itself carries the role of image propaganda, to be responsible for conveying certain information, the audience is the vast number of consumers, therefore,logo design to grasp from several aspects. Below is the logo Designer's favorite logo design must kill technology.
Logo design must kill skill 1 , it has to have distinctive characteristics
Don't settle for the ordinary. Your company is unique and has a distinctive corporate culture and market management features, so you must be thoughtful when designing your logo.
Logo design must kill skill 2 , it has to be eye-catching
A fine line can produce good results when used as a layout, but it is very weak to use on the logo, because:
1) The view does not look clear ;
2) too thin lines can be easily broken or even rendered during various copying processes.
Logo design must kill skill 3, It has to be simple
Overly complex designs can create barriers to communication, so don't look too crowded in the logo: If you set a green space, flag, line, golfer, Island element, border, ring, curved font in a logo, it becomes a hodgepodge, in fact, You only need a few elements to design a more visually powerful logo.
Logo design must kill 4 , it should be able to accurately convey business characteristics
It sounds like a cliché, but sometimes when designers are secretly admiring themselves for their ideas, it's easy to put some commonsense stuff behind them. For an airline, the logo on the right conveys the company's business identity more accurately. The logo on the left is interesting, but it is not difficult to accurately convey the airline's business characteristics.
Logo design must kill 5 , it should be able to accurately convey business characteristics
It sounds like a cliché, but sometimes when designers are secretly admiring themselves for their ideas, it's easy to put some commonsense stuff behind them. For an airline, the logo on the right conveys the company's business identity more accurately.
logo Design 6 , it must be able to adapt to a variety of sizes
Many designers often do not notice this, they are in the design of the logo will be large to do, look good very beautiful, but do not forget, your logo is also used in many small things. Keep in mind that your logo, whether applied to an outdoor billboard or an application on a business card, will perform well. If there is too much detail in a sign, when the sign shrinks, the elements inside will appear blurry, and a good sign should look like the right, with less detail making the sign still good at smaller sizes.
Logo Design Six requirements, logo design must kill technology