LOL new hero with new skin mobile End page two or three thing

With the rapid development of mobile internet, the campaign propaganda channel of the game is no longer limited to the PC end, micro-letter, hand Q, Palm Hero Alliance becomes the important promotion channel of the Hero Alliance. In the new hero, new skin mobile promotion, made a lot of attempts.

The above is the new Hero Mobile End promotion page from June 2014 to June 2015, as well as the 2015 launch of the Soma's ultimate skin-dj-na mobile End promotion page.

In the introduction page design, the designer according to the heroic characteristic does the different introduction interaction, then through the frame animation, the CSS3, the canvas technology lets the user in the browsing page process to carry on an interaction, the image simple understanding new hero characteristic.

　　The heart of Freldrod Prum

Prum's passive skills add "Concussion" to the target through common attacks and q skills, and when the "Concussion hit" layer reaches 4 o'clock, it is knocked out, so use this feature on the introduction page to awaken the new hero by clicking on the screen Sniper energy. Mainly utilizes the js+ frame animation effect completes.

(Sweep code can see the effect, the same below)

　　The Lost tooth na er

To apply the word in the video introduction of the "NAR is a clever little animal", because it is an animal, so by looking for "God beast" such a definition to carry out heroic awakening, technically through the canvas erase + frame animation to carry out interactive implementation.

　　The star of the world, bud.

The presence of Bud can lead to the emergence of a magical harmonic tone that will provide the experience, mana and speed added to the bud. So through his passive skill, we are awakening the hero by clicking on the collection of harmonic tones.

On the content display, Mobile end Hero topic content Reference PC side page display content, display hero original picture, background story, Introduction video, basic skill, skill video, because the mobile end page tends to be lightweight and readable, so abandon the hero screenshot, hero restraint skills and use skills. Here we look at a set of data.

Because of the mobile browsing process, user browsing Operation page will turn up and down, in the data statistics did not carry the data to heavy, so the arrival rate of more than 100%, but still can see the page reach a higher rate, background stories, skills, video and other browsing rate is higher, the page content layout more in line with the needs of users.

There is a supplement to the content, in the Prum topic, there are attempts at the mobile end of the hero, skin purchase, but the conversion rate is not very good, so in the follow-up of the two period, the new hero, the purchase of skin removed. The following is the click Data and conversion rate for the purchase button.

Buy button click Data (ratio: Click volume/Page view total)

Number of purchases (from the Click Purchase button to the successful purchase conversion rate: 33.4%)

In the page promotion, also carried on some attempts the promotion dissemination. The following is the 5-day pvuv of the three heroes

The following is the distribution of extension channels

Prum mainly through the micro-letter message Push, the official website sweeps two-dimensional code to carry on the dissemination, NAR besides retains prum the dissemination channel, has increased the handheld Hero Alliance this dissemination channel, the Palm Union flow ratio achieves 62%, the bud then continues to follow NAR the dissemination channel, additionally has added the micro Bo, the hand Q two channels, However, the increase of these two channels did not bring a lot of traffic, this phase of the Union's flow accounted for 99%, you can see that the user through the mobile phone to obtain information about the League of Heroes through the Palm Union app.

With some data on the new heroes, let's take a look at some of the new skin data, and in March, the ultimate skin –DJ was a topic-promoting feature at the mobile end. Let's put the two-dimensional code again.

On the hero skin, the user is more concerned about whether the skin is good-looking, whether the skin effect is cool, the skin theme of the content of the designer more attention to the skin of the original painting display, skin effects video display. The page does not need too much special effects rendering, but more prominent skin itself cool effect.

DJ in the mobile end of the promotion, with the first 2 new heroes to promote the experience of the new skin in the promotion of more emphasis on the promotion of the League, the following is some data on the DJ suo na skin.

Thank you for your attention ~ ~

Design: Shangqiang

Refactoring: Dasimin, Xiao Hai