Long tail keywords should be based on site weight to explore and expand

Long tail keywords to the site every day to bring the flow is not predictable, although there is no target keyword to so much, but from the perspective of conversion, long tail keyword "effectiveness" than many target keywords to be large, as long tail keyword this piece, I think should be based on the weight of the site to explore and expand, And the weight of the site is a more difficult to understand, what is the right to heavy sites? is the snapshot of their own site updated faster, more included, strong outside the chain is the right to heavy site? In fact, this is a misunderstanding, individuals think that a site to determine whether the right to heavy, or from a Web site traffic analysis, The amount of traffic determines the weight of the site, that is, the greater the weight of the site is higher.

Although a lot of web site is very fast, but not too long to find, their own posts will soon appear sinking phenomenon, it also shows that the weight of their own site is not high enough to maintain a relatively stable, like the site of the right to heavy, and the collection speed, to a large extent, because of their own station updated regularly and formed, Because search engine spiders have been accustomed to your site's update time, every day fixed this time will come to crawl your article. Below to say how to according to the weight of the site to dig and expand their own keywords, mainly involved in some long tail keywords.

First, the site to optimize the initial number of keywords

Site initially for a site, the weight is very poor, many articles are no way to be indexed by search engines, although they want to make their own station to produce a large number of long tail keyword rankings, but generally is no way to achieve, only a small part of the unpopular keywords can bring rankings, While the establishment of the station at the beginning although we have a lot of keywords in the station layout, such as in the site title, keyword tags, description, site navigation, columns, content, etc. placed a lot of keywords, but the focus is still focused on a very limited number of keywords above, that is, our early optimization, Should be fixed first to optimize a few of their own think easier keywords, so that the site generated traffic, just start not need more, preferably with long tail keyword optimization.

Second, with the weight of the site gradually added

Through their own time optimization, we found that the keyword gradually generated rankings, at this time our first goal is to stabilize their own ranking keyword, and then gradually to expand his, such as some Web site extensions Long tail keyword is very necessary, like some seasonal sites, such as selling clothes, The initial optimization may be some of the key words unrelated to the, but with the arrival of winter, we can appropriately expand some of the winter clothes some long tail keyword, so not only high conversion rate, and some of the key words can be easier to do up, according to the weight of the site gradually add keywords, you can start from two aspects, The first is the competitive degree of the keyword, high weight can choose some traffic big competitive words, and weight is not how we should choose the general competitive long tail keywords; second is the quantity, the same is true, the weight of high, the goal of a day may be hundreds of long tail keyword, and the weight is low, may be more than 10.

Third, focus on the conversion rate of continuous screening and optimization

The high weight of the site, we found that the optimization of a keyword can be easier to go up, at this time we must make a data analysis of the site's overall keywords, to remove some of the conversion rate of the key words, no conversion rate of the keyword even if you can bring more traffic are clouds, orders are the most So for the site keyword can be from the site's background flow statistics analysis, focus on those who have higher conversion rates above, the other business software can also be very good auxiliary webmaster Analysis keywords, you can make good use of various tools to screen, and will have conversion rate of key words to optimize, It is best to have some long tail keywords mainly, because the optimization to come easier.

The above three points is the Shanghai Web Site Production Association network for the key words in this respect some research, in fact, SEO keyword This is a very quick research and challenges of the place, webmaster friends should be a good analysis and summary, well, the article to share with you to this side, reproduced please link form to indicate the source, thank you.

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