2012 360 Search as soon as the launch of the 10% to eat the flow of the share of the search industry is very large a fluctuation, but then there is no much action, I also think it is so, it is difficult to pose a threat to Baidu. For a long time did not pay attention to 360 of the relevant news, today to hear 360 this year's search target is 20% of the share, deliberately searched for 360 recent news, found Zhou 祎 is not always shouting empty words, is really in the hard to rob their own search share.
First you can look at 360 of the most recent quarter's beautiful earnings performance:
The financial performance should be very impressive, at least to give shareholders a full confidence.
Why can you have such a beautiful financial results? Of course, it is not the contribution of the search, its advertising system on the line not long, and 360 officials have been stressed not anxious to cash out, I would like to its browser and mobile end performance. However, as can be seen from recent reports, 360 in the field of search is also very important.
First, Zhou Hongyi himself has a very clear goal:
360 Search to change the bureau, from the second generation of search positive to third-generation search transition, this is a very subversive attempt:
In search security, 360 is also to give full play to their own brand characteristics, the introduction of the Search fraud compensation scheme, the previous period has been compensated for 260,000 of the record, the highest in history:
Meanwhile, 360 continue to strengthen their third-party certification efforts to consolidate their search security image:
Finally, 360 is a way to improve the user search experience, such as the recent "Tomato Score" and "Double Ctrl Experience":
To sum up: more than half a year, 3B War into the dark competition period, personal feeling 360 make efforts more, at least make people more susceptible to perception. Especially in terms of interacting with users, it's easy to see that 360 of searches are trying to "get users to participate more in search," toward open search. From all kinds of performance, 360 slowly eats up the share is understandable, can go to which height is not good to say. The latest data is 15.4%, from 20% is not too far, do not know what people think?
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