Look at the new trend of enterprise station optimization through the white paper of Baidu webpage quality

With the continuous upgrading of Baidu algorithm, this is not, the recent Baidu Web search quality white paper again to the webmaster issued a clear position, from a number of aspects of the quality of the Web site to the impact of the weight of the website, as a corporate station is a number of sites in an important branch, we should do a good Baidu Web Quality white Paper on the corporate web site have what specific requirements? OK, we gossip short continue, today's topic, through Baidu Web quality white paper to see the new trend of Enterprise station optimization.

First, the enterprise Web site to the content quality browsing experience and accessibility to start.

What are the requirements of the Baidu quality white Paper? Search engine's mission is to provide users to meet their needs, high-quality content, Baidu search engine will be based on the quality of the page to adjust its ranking. This sentence is mainly to clarify the quality of Web site content for the impact of the weight of the site, for many small and medium sized website content is not very sufficient, many times in order to easy to collect and copy other people's excellent articles, these are and Baidu requirements run counter. How to improve the quality of Web site content? I think we can publish a lot of text mixed with the article, in the article more to add the author's views and information, to attract the attention of users. For product similarity, we can through the product picture, Product Details page description and the use of the case of customers to carry out, as far as possible to avoid the products because of the similarity of the enterprise content information quality is low, the browsing experience is mainly concentrated in the corporate homepage Advertising code added, do not place a lot of irrelevant advertising code, Do not want to optimize the placement of a lot of impact reading dynamic effects, improve content quality and browsing experience must be combined.

Second, to improve the browsing experience we have to go through in what detail.

We know that content is original, the article that oneself writes only can satisfy the spider to the article quality degree request, this article is really valuable and rely on the user to the degree of recognition of the article analysis, which involves a browsing experience, the browsing experience is mainly reflected in the content of the layout of information is reasonable, such as multiple segments, Using the illustrated way, the information is completely around the user needs. Browse smooth main performance in the Web site access speed, the Web page to open faster, the site does not add a lot of irrelevant influence reading of the advertising code, do not put the impact of the user read all the adverse factors. Content must highlight the theme, clearly indicate their position, we know that the article writing must be around the theme, an article only elaborated a theme, if the argument is too much, unavoidably let the user fall into the awkward predicament of confused, as we must repeatedly consider the theme of the site before writing.

Third, the quality of the content must pass.

The last point of the author focused on the issue of content quality, we first look at how Baidu is required, Baidu said that the quality of the content is mainly reflected in, to meet the needs of users a single, less information on the topic, more invalid message. Content quality in the performance can meet the needs of users, more than original content, editing the content of a simple, professional degree in general. Content quality good performance, in line with user needs, with professional knowledge, concise and clear content, original timeliness is high, the content is complete and rich. It is not difficult to see through the above details Baidu site content quality requirements are biased, for different content quality can be very good to judge, we as a webmaster must be fully dedicated to provide users with high-quality original content, try to provide users with the highest value of things, in accordance with the requirements of Baidu to do, This can make the website for a long time to obtain the recognition of Baidu.

The above three points are the author's request for the webpage white paper, compared to the enterprise station optimization of some of the author's views and views, as a webmaster we must stand in the user's point of view to analyze and think, in the process of optimization must not forget Baidu for the optimization of a lot of rigid requirements, in the optimization of the time to remember Baidu requirements, In the user and Baidu in the middle of a compromise between the way in order to make the site viscosity constantly upgrade, let oneself optimize the work also become more efficient, good, today I and everyone analysis way here, this article by the Confidential inspection tool http://www.bmrz.org original Webmaster NET, reproduced please indicate the author copyright information, thank you for your cooperation.