Lou: Bing and Google search rankings factor research

　Do you know?

(1) H1, H2 labels don't matter, they only make up 0.01 points,

(2) Whether the title has keywords is not so important, they also accounted for 0.01 points,

(3) Whether there is a keyword in the URL does not matter,

(4) Description (description) Looks like the keyword, the score is getting lower.

Recently, the author spent one hours translated this map, the purpose is to hope that through the Bing, Google search rankings of the comprehensive analysis, better for the majority of webmaster to provide SEO reference, some SEO is not important.

Searchmetrics recently released a factor that affects the search engine rankings of Bing (Microsoft's search engine), and overall looks similar to Google's ranking factor, searchmetrics analysis of 300,000 hot keyword sites appearing in the top 30 rankings of search results. At the same time, in the light histogram also listed Google's search ranking factors for you to compare and analyze.

Five key findings can be found from:

(1) Bing gives a higher ranking of branded websites;

(2) Bing gives a higher number of backlinks to the rankings;

(3) Social networks affect Bing and Google rankings;

(4) High quality content is very important to search rankings;

(5) SEO Although not important, but the foundation.

This picture shows Bing's ranking factor:

　　

Interestingly, on the first page of Bing and Google's search results, 24.7% of the URLs for their search results are the same, and 37.3% of the domain names are the same, which clearly shows the difference between Google and Bing. If the above GOOGL factor is not understood, the following figure is a more comprehensive Google search ranking factor, gaining access to the key factors that read this article, "the 2013 rankings in Google."

　　

This article is compiled by Lou from Searchmetrics (the website of the overseas famous search engine analysis tools and services) original address: http://lusongsong.com/reed/821.html