Lu: How to analyze the optimization situation of competitor

In our SEO optimization process, there is a point is that every one of us should master, that is, the site of the competitor analysis, the so-called "seoer, win", this work is an indispensable link, in this process do not be afraid of trouble, do it can make you work with less effort, Duck We should know that every seoer will have their own advantages, we have to turn these strengths into our own, then we will become an excellent seoer, the following Wuhan SEO to share their own little ideas.

Access speed of a Web site

This is the most direct performance, when we get a website analysis, if we as a user, when the visit of the site is slow to open, you will continue to wait or directly close click on the next site? As I now take over this site, the speed of access is not very fast, I think there is a certain impact on the development of the website. So we have mentioned many times that it is the reason that the factor of the website space is ranked first.

Second view the overall layout and code of the site

Next we should look at the overall layout of the site, because the pattern of each industry site will be different. Then the pattern of our website conforms to the user experience? Look at this medical site, we opened the site after the discovery of the overall color is mainly light green,

This site is a gynaecological hospital, first came in to find the first feeling is very good, and then look at the overall layout of the site, it is OK, the directory under the increased navigation, personal favorite is this, and constantly can tell the search engine our site's core words are, but also increased the density of keywords. As for the code piece, the website is using the DEDECMS program, so the code is relatively concise.

Content quality of three websites

We can look at the site update of these content is not our users more concerned about the topic, the content of readability, because the content is the core of the entire site, only the content of the site to truly retain users, there are not many sites like to collect, the current ranking may be very good, long time before the user experience Then waiting for his will only slowly fade out of the user's view.

Four direct viewing sites there are no 404 and Robots

General friends let me see the site, I will be the first to pay attention to each other's site there are no 404 error-guided pages and robots, because as an excellent seoer is absolutely not to ignore these two details, 404 error pages on the site is very friendly, and robots can also deal with some details, You can take a look at my friend this site's robots file:

From the above figure we can see that the site is blocked a lot of directories and paths, shielding those paths are not meaningful to the site or do not want to give spiders, the specific wording of this robots can refer to my original written robots.txt shielding grammar How to write this article.

Five to view the three major labels on the website

This time we can look at the source file of the site, and then to see how the site's three major tags. Here we still take a site to do where. We see through webmaster tools more directly clear.

　　

We can see from the picture, such a writing is not coarse, the title wrote a few main keywords, and then the description of a repeat appeared, you can do this site can write, you can also come to talk about your views.

Analyze the overall data of the website

Finally, we can analyze the whole data of the website through the tool. Including site Baidu related domain, the site included, the chain, PR, Yahoo back chain, Baidu snapshots, links and so on, here to recommend a tool, view its webmaster tools, this is good, you can see the data we need at a glance. Here is an unknown talk, tools we should be able to see it.

about how to analyze the competitor's optimization situation today with you to share the above six points, here are some very small things, but we do SEO optimization should be every operational details to do the limit, then we are considered a qualified seoer. As for the deeper analysis of the competitor's site, we stay to later articles to share, welcome to comment, talk about their own views, only so that everyone can go farther.

Article author: Lu Guo Crawford if need to reprint please keep the link address http://www.iata.net.cn/1108.html like to share!